Senior Manager, Customer Marketing ASO

$138,287 - $162,690/Yr

Virta Health - Denver, CO

Full-time - Senior

Remote - Denver, CO

Ambulatory Health Care Services

About the position

The Senior Manager, Customer Marketing ASO at Virta Health is responsible for driving marketing access and activation goals to increase member enrollment in diabetes care programs. This role involves strategic collaboration with various stakeholders, including PBMs, health plans, and employers, to enhance health outcomes for members while delivering financial benefits for employers. The position combines both strategic and tactical marketing elements, focusing on developing tailored marketing plans and executing multi-channel campaigns.

Responsibilities

• Represent Virta and engage with senior leaders and marketing teams across customer accounts, including PBMs, health plans, ASOs, and employers.
• Prepare and optimize marketing campaigns across channels to drive member activation, utilizing data-driven insights to enhance reach and frequency.
• Lead customer/ASO launches, identifying and implementing opportunities to boost member enrollment through data, insights, and best practices.
• Foster relationships with internal stakeholders and customer contacts, providing strategic recommendations to improve population health.

Requirements

• 10+ years of professional experience developing and managing integrated marketing communications plans and strategies (digital and traditional marketing).
• Experience working directly with clients on developing marketing strategies and driving enrollment.
• A bachelor's degree in marketing, communication, public relations, or business (MBA a plus).
• A strong understanding of B2B2C+ marketing nuances, ideally within healthcare.
• Ability to effectively communicate with customers and build relationships, applying negotiation skills to secure reach, frequency, and messaging autonomy.
• Excellent problem-solving, project management, presentation, and analytical skills with good business acumen.

Nice-to-haves

• Experience in a fast-paced environment managing multiple projects simultaneously.
• Strong sense of ownership and initiative while empowering others.

Benefits

• Health insurance
• 401k plan
• Flexible scheduling
• Paid holidays
• Professional development opportunities