Senior Manager, Digital Commercial Marketing

$105,120 - $194,400/Yr

Activision Blizzard - Santa Monica, CA

Part-time,Full-time - Mid Level

Santa Monica, CA

Publishing Industries

About the position

The Senior Manager, Digital Commercial Marketing at Activision Blizzard is responsible for developing and executing global paid digital console storefront marketing strategies to drive digital conversion and engagement for Activision and Blizzard titles. This role involves collaboration with internal and external partners, managing marketing campaigns, and analyzing performance metrics to optimize strategies. The successful candidate will thrive in a fast-paced, data-driven environment and will play a key role in maximizing revenue and engagement across digital sales channels.

Responsibilities

• Partner with cross-functional teams and digital sales team to plan, execute and analyze DSM plans to maximize revenue and engagement across key marketing beats.
• Lead the relationship with the Sony and Xbox ad teams, building a strong partnership and unlocking new opportunities.
• Translate data and insights to optimize DSM campaigns to drive engagement and monetization across all regions and console storefronts.
• Work with the digital commercial marketing team in leading title-specific commercial strategies, plans, and budgets that encompass the lifecycle of a title.
• Brief external first-party console teams on title-specific merchandising campaigns, including strategic approach, budget, and targeting parameters.
• Partner with internal cross-functional teams to communicate creative requirements and ensure on-time asset trafficking and builds.
• Work with external console teams to advance each platform's reporting capabilities and ensure timely and accurate delivery of weekly reporting for each beat.
• Track and manage global budgets by beat, communicating any changes needed in a timely manner.

Requirements

• 5+ years of Digital/Channel/Agency Marketing experience OR Bachelor's Degree in Business, Marketing, Economics, Social Science or related field AND 4+ years of experience in business or marketing-related roles OR Master's Degree in Business, Marketing or related field AND 3+ years of experience in business or marketing-related roles OR equivalent practical experience.
• Experience planning and executing digital go-to-market media campaigns, supporting major product releases and/or marketing beats.
• High level of professional integrity, commitment to quality, and respect for a diverse work environment.

Nice-to-haves

• 7+ years of relevant experience in account management, go-to-market planning and strategic analysis.
• Experience in experimentation and A/B testing methodologies, using a data-driven approach to design, execute, and analyze experiments.
• Experience in the gaming industry or a deep understanding of the gaming industry from personal experience.

Benefits

• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Flexible spending account
• Health insurance
• Health savings account
• Tuition reimbursement
• Paid holidays and vacation
• Paid sick time
• Mental health & wellbeing programs
• Fitness programs
• Free and discounted games