Senior Manager, Digital Diagnostics Marketing

PathAI - Boston, MA

Full-time - Senior

Boston, MA

Publishing Industries

About the position

PathAI is on a mission to improve patient outcomes with AI-powered pathology. We are transforming traditional pathology methods into powerful, new technologies. These innovations in pathology can help accelerate drug development, improve confidence in the accuracy of diagnosis, and get life-saving therapies to patients more quickly. At PathAI, you'll work with a diverse and talented team of people, who are dedicated to solving complex problems and making a huge impact. The Senior Manager, Digital Diagnostics Marketing will lead Product Marketing for our Digital Diagnostics business, providing software and AI solutions to pathology labs. We're seeking a candidate with a background in product marketing or management, preferably with experience in marketing of software tools to diagnostic laboratory audiences (clinical and/or research).

Responsibilities

• Understand the research and technologies that PathAI offers and the value proposition across customer segments with an ability to articulate easily to those with a basic level of understanding.
• Create launch plans for new Digital Diagnostics customer-facing product(s) or service(s) in partnership with Digital Diagnostics Product and Commercial teams including target customer identification, key messages, go-to-market plan, and market growth pathways.
• Create PathAI's marketing and communication strategy for Digital Diagnostics-related industry conferences and external communications, in partnership with relevant stakeholders.
• Develop sales pitch collateral for the Digital Diagnostics Commercial team to secure new business and/or maintain a pipeline of projects with existing customers.
• Track and summarize key competitive activities, implications, and recommendations.
• Design and execute market research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executions; includes management of PathAI pathologist advisory board members.
• Drive marketing channel selection, investment, and digital metrics reporting in partnership with internal stakeholders.
• Identify opportunities to achieve sales targets through marketing tactics.
• Plan and execute on press releases and media engagement, as well as marketing campaigns across multiple channels, in partnership with third-party partners.
• Write, manage, and edit copy for internal collaborators for a variety of content needs such as website, collateral, campaigns, internal/external communications, and more.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• Significant experience in product marketing with experience in brand management in the healthcare field; or MBA with 4+ years of experience in product marketing and/or brand management in the healthcare field.
• Proven ability to craft engaging content across diverse customer segments.
• Strong writing skills, with the ability to simplify complex concepts and produce high-quality written content.
• An eye for design based on extensive experience creating collateral and/or communications tools that are visual in nature.
• Strong communication skills and the ability to have a confident presence with internal and external stakeholders.
• Experience managing multiple projects independently and liaising confidently with stakeholders.
• Experience creating design content or guiding the creation of design content.
• Analytical skills, with proficiency in qualitative and quantitative data analysis to inform marketing strategies.
• Demonstrated experience in cross-functional collaboration and managing internal and agency relationships, including brief development and creative evaluation.

Nice-to-haves

• Experience launching SaaS, pharmaceutical, or medical device products.
• Background in pharmaceuticals, biotech, or medical devices.
• Prior experience in a high-growth company (Series A-C).
• Familiarity with marketing tools such as Hubspot and Canva.