Senior Manager, Digital Marketing - Amazon

Gap - San Francisco, CA

Full-time - Senior

San Francisco, CA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Senior Manager of Digital Marketing at Gap Inc. will oversee the marketing and customer experience initiatives across Amazon North America. This role focuses on full-funnel marketing strategies aimed at acquiring and retaining customers, enhancing brand presence, and driving sales through innovative campaigns and effective budget management.

Responsibilities

• Deliver bar-raising marketing campaigns to support new launches, seasonal collections, and marquee sales events on Amazon NA.
• Lead innovative, high-impact marketing campaigns to drive new product launches, seasonal collections, and marquee sales events on Amazon NA.
• Manage full-funnel marketing initiatives through a 3rd party agency, focusing on brand awareness, customer engagement, sales growth, acquisition, and retention.
• Identify and implement A+ content opportunities, collaborating with agencies and internal teams to elevate the customer experience.
• Oversee a substantial marketing budget, optimizing for efficient ROAS, scalable growth, and profitability.
• Analyze performance data and trends, delivering insights to drive future marketing optimizations and strategic growth plans.
• Partner with cross-functional experts to foster brand collaboration and identify new growth opportunities for Gap Inc. brands on Amazon.
• Develop and execute robust Amazon account strategies, ensuring alignment with revenue, profitability, and growth targets.
• Collaborate with Sales and Marketing teams to create and implement promotional campaigns and digital media plans.
• Manage the promotional calendar and search strategies to acquire new customers and improve retention.
• Monitor and assess market trends, competitive dynamics, and consumer behavior to inform marketing strategies.
• Work closely with supply chain and operations teams to ensure efficient order fulfillment and customer satisfaction.

Requirements

• Experience in full-funnel online marketing, including brand campaigns and sales-driving PPC and PLA ads.
• Ability to establish processes for efficient delivery of significant sales volumes.
• Strong collaboration skills to work with cross-functional teams under tight timelines.
• Excellent communication skills to explain strategies and insights to senior stakeholders and peers.
• Experience in fashion/apparel marketing globally and in North America.
• Proven experience running digital marketing campaigns on Amazon NA.
• Experience managing 3rd party vendors and leading a team.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, and Athleta, and 30% off at Outlet for all employees.
• Competitive Paid Time Off plan.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.