Senior Manager, Digital Marketing Analytics

Teva Pharmaceuticals - Parsippany-Troy Hills, NJ

Full-time - Mid Level

Parsippany-Troy Hills, NJ

Chemical Manufacturing

About the position

The Senior Manager, Digital Marketing Analytics plays a vital role in analyzing digital data to support Teva's Innovative Medicines in the US Commercial organization. This position involves synthesizing data from various digital channels, interpreting complex datasets to create actionable insights, and optimizing digital marketing performance. The candidate will collaborate closely with internal stakeholders and vendors to drive data-driven strategies and enhance business planning.

Responsibilities

• Consolidate digital data sets from various sources (Display, paid search, email, website, etc.) across customer groups (HCPs, patients, etc.)
• Ensure data integrity, accuracy and consistency
• Analyze and interpret complex data sets and derive data driven insights
• Summarize key metrics for presentation and dashboard
• Communicate key findings to business partners and drive optimization of digital strategy
• Provide critical inputs into business planning and resource optimization

Requirements

• Master's Degree in a highly technical/quantitative discipline (Statistics, Computer Science, Data Science, Mathematics, Economics, Finance, etc.)
• 3 years of hands-on experience in digital marketing analytics
• Experience with web analytics platforms (Google Analytics, Adobe Analytics, etc.)
• Deep understanding of digital marketing landscape
• Highly skilled in Python for data analysis and modeling (NumPy, pandas, Scikit-learn, TensorFlow etc.)
• Strong SQL skills for data manipulation, aggregation, and optimization
• Proven ability in bringing structure to ambiguous problems and deriving insights from multiple data and information sources
• Proven ability to communicate complex ideas, insights, and analytical proficiency into meaningful conclusions to internal and external stakeholders
• Strong data curiosity, analytical skills and problem-solving abilities
• Excellent written and verbal communication skills ability to work effectively with both technical and non-technical stakeholders
• Understanding of the brand and generic pharmaceutical landscape and the commercial data and analytic needs
• Strong inter-personal skills and team player
• Ability to quickly adapt to changing priorities and generate innovative solutions in a fast-paced and multi-tasks environment
• Proven ability to successfully lead complex cross-functional projects

Nice-to-haves

• Experience in life sciences and commercial analytics
• Extensive experience with digital media agencies
• Experience with cloud services: Azure, AWS
• Experience with large scale database applications (Oracle, SAP, SQL)
• Experience in automating analysis and authoring pipelines based on ETL framework

Benefits

• Medical, Dental, Vision, and Prescription coverage starting on the first day
• Disability and Life Insurance
• Paid Time Off
• Paid Holidays
• 6% match on the 401(k)
• Employee Stock Purchase Plan
• Tuition Assistance