Senior Manager, Digital Marketing (Paid Media) - (Hybrid)

$140,500 - $231,900/Yr

BD - Franklin Lakes, NJ

Full-time - Mid Level

Franklin Lakes, NJ

Miscellaneous Manufacturing

About the position

As a Senior Manager of Digital Marketing (Paid Media), you will play a pivotal role in shaping and executing paid media strategies across the US Region. This position is designed for a strategic, hands-on leader who will collaborate with various stakeholders to create impactful paid media campaigns that drive growth and revenue. You will be responsible for overseeing the full funnel of paid media activation, optimizing the media mix, messaging, and tactics, as well as planning and reporting on key performance indicators (KPIs). This role is highly visible within the organization and reports directly to the Director of Digital Marketing in the US Region, making it essential for long-term growth and success. In this role, you will act as the central point of contact and subject matter expert (SME) for paid media within the US Region. You will lead the day-to-day management of paid media agency workstreams, ensuring that campaign execution aligns with omnichannel strategies. Your expertise in paid, owned, and earned media will be crucial as you recommend strategies based on KPIs, particularly focusing on both B2B and B2C audiences. You will also develop and implement Account-Based Marketing (ABM) strategies to target high-value B2B accounts, championing continuous innovation in paid media through quarterly business reviews (QBRs) and other processes. Operational excellence is another key aspect of this role, where you will oversee omnichannel campaign standards and governance, ensuring creative consistency and effective execution. You will manage the paid media budget, tracking data to deliver cost-effective and optimized results. Communication with key stakeholders will be vital to manage feedback loops that help understand the impact of paid media on overall campaigns. Data analysis will be a significant part of your responsibilities, partnering with stakeholders and paid vendors to deliver a data-driven approach for continuous campaign optimization. You will establish KPIs for all media initiatives and implement measurement strategies to assess the effectiveness of media activations in achieving campaign goals. By providing paid media partners with marketing and sales data, you will help optimize the paid media mix to drive results and revenue.

Responsibilities

• Act as the central point of contact and Paid Media SME for the US Region, liaising with stakeholders to deliver effective omnichannel campaigns.
• Lead day-to-day management of paid media agency workstreams and coordinate campaign execution based on omnichannel strategies.
• Understand and demonstrate expertise in paid, owned, and earned media, recommending strategies based on KPIs for B2B and B2C audiences.
• Develop and implement ABM strategies and campaigns targeting high-value B2B accounts.
• Champion continuous paid media innovation through QBR processes and reviews.
• Oversee omnichannel campaign standards and governance, ensuring creative consistency and execution.
• Manage paid media budgets, tracking data to deliver cost-effective and optimized results.
• Communicate with key stakeholders to manage a closed-loop feedback process regarding the impact of paid media on omnichannel campaigns.
• Partner with stakeholders and paid vendors to deliver a data-driven approach for campaign optimization.
• Establish KPIs for all media initiatives and implement measurement strategies to assess media activation effectiveness.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, or Business required; MBA preferred.
• 5+ years of in-house or agency experience in media planning, media buying, and campaign planning, focusing on B2B and B2C audiences.
• Experience executing paid media plans using tactics such as Google Ads, Microsoft Advertising, YouTube, GDN, Paid Social (Meta and LinkedIn), retargeting, and programmatic display/video advertising.
• Experience operating as a change agent/collaborator across an enterprise matrixed organization.
• Healthcare industry experience is highly desirable.
• Experience with Marketo, Salesforce, and Demandbase is highly desirable.
• Ability to manage data and analytics, generating reports and dashboards.

Nice-to-haves

• Experience in managing large-scale omnichannel marketing campaigns.
• Familiarity with advanced analytics tools and techniques for campaign measurement.
• Strong leadership skills with the ability to influence cross-functional teams.

Benefits

• Competitive salary range of $140,500.00 - $231,900.00 USD annually.
• Comprehensive health insurance coverage.
• 401k retirement savings plan with company matching.
• Paid time off and holidays.
• Opportunities for professional development and career growth.
• Flexible work arrangements with a hybrid model.