Lonza - Morristown, NJ
posted 5 months ago
As a Senior Manager of Digital Marketing at Lonza, you will play a pivotal role in managing the Capsule & Health Ingredients (CHI) division's global campaign playbook while driving digital transformation initiatives. This position requires a blend of strategic thinking and tactical execution, as you will collaborate with various stakeholders, including product marketing, regional marketing, and IT, to develop and implement innovative digital marketing solutions. Your primary focus will be on optimizing digital channels and ensuring that marketing campaigns align with the strategic objectives of the organization. In this role, you will be responsible for developing and maintaining CHI's global campaign calendar and playbook. This involves establishing scalable processes, templates, and tools that promote collaboration among stakeholders and implement best practices in campaign management. You will also lead the optimization of digital marketing campaigns across various channels, including marketing automation, social media, and the company website. Your ability to analyze data and derive actionable insights will be crucial in tracking campaign effectiveness and driving demand generation. The position requires a strong understanding of digital marketing platforms and tools, including Google Ads, Google Analytics, and various project management software. You will need to cater to multiple time zones and be prepared for occasional travel, estimated at 10-15%. The ideal candidate will have a background in the biotech industry and a passion for leveraging digital marketing to improve lives globally. Lonza values ethical practices and aims to make a meaningful difference in the world through its products and services.