Senior Manager, Digital Marketing & Strategy

Live Nation - New York, NY

Full-time - Mid Level

New York, NY

Amusement, Gambling, and Recreation Industries

About the position

Roc Nation, a joint venture with Live Nation, is on the lookout for a Senior Manager of Digital Marketing and Strategy, specifically within the Distribution sector. This pivotal role is based in New York, NY, and is a full-time, on-site position. The Senior Manager will report directly to both the President of Distribution and the VP of Digital Strategy, making it a key position within the Roc Nation digital team. The primary focus of this role is to support the ongoing development and growth of a diverse roster of Roc Nation artists by executing promotional campaigns and designing innovative marketing strategies. The Senior Manager will be responsible for a variety of tasks that include securing digital retail merchandising and playlisting, facilitating requests between partners, managers, and artists, and maintaining the web and social media platforms for the artists. This role is not just about strategy; it also involves hands-on execution of digital marketing plans, including daily social media publishing. The Senior Manager will play a crucial role in shaping the digital strategy and ensuring that all marketing efforts align with the overall goals of Roc Nation and its artists. In addition to content marketing and partner management, the Senior Manager will oversee content development, ensuring that digital content such as text, images, and videos are produced and posted effectively. They will also manage the development and maintenance of artist websites and social media profiles, ensuring that all platforms are up-to-date and engaging. The role requires a creative approach to marketing and revenue development, focusing on growing artist awareness and driving revenue through various initiatives, including contests, exclusive content promotions, and influencer marketing. Reporting and analysis are also key components of this position, as the Senior Manager will work closely with the Data team to evaluate campaign effectiveness and provide insights for future marketing strategies.

Responsibilities

• Develop and execute digital marketing/sales and content distribution strategies for clients.
• Prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases.
• Support and manage relationships with key digital partner accounts.
• Liaise with label distribution partners to execute digital sales plans and marketing initiatives.
• Produce and post digital content, including text, images, and videos; liaise with artists and their teams to develop artist-generated content.
• Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles, and Roc Nation properties.
• Grow artist awareness, site traffic, and content syndication through various marketing strategies.
• Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy.
• Evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth.
• Work with Roc Nation's marketing team to execute content release campaigns, tour promotions, and support all other company initiatives.

Requirements

• 3-5 years of experience managing the use of and/or relationships with digital distribution and social platforms.
• Bachelor's degree in a related field preferred.
• Extensive knowledge of and passion for the music market.
• An in-depth understanding of social media platforms, industry trends, new technologies, and digital music services.
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously.
• The highest attention to detail.
• Track record building and maintaining strong business relationships.
• Strong oral/written communication skills.
• The drive to take initiative, work independently, and be accountable while also being a collaborative team player.
• Experience running reports and exporting data from Google Analytics, email service providers, CRM, and other audio/video/social platforms.
• Experience working with social management and listening platforms.
• Experience working with content management systems, especially Wordpress.
• Knowledge using basic audio, photo, and video editing programs.