Senior Manager, Digital Marketing

$100,000 - $100,000/Yr

Azds Interactive Group - Denver, CO

Full-time - Mid Level

Denver, CO

Professional, Scientific, and Technical Services

About the position

The Senior Manager of Digital Marketing at AZDS Interactive Group is responsible for leading and optimizing performance-driven marketing campaigns for luxury hospitality clients. This role involves managing a team, overseeing digital marketing strategies, and building strong client relationships to achieve revenue targets. The position requires a blend of technical expertise in digital marketing and exceptional leadership skills to drive innovation and deliver measurable results.

Responsibilities

• Lead and oversee the development and execution of digital marketing strategies for clients.
• Manage and optimize performance-driven campaigns across various digital channels.
• Build and implement Paid Media campaigns (Google, Metasearch, Social, Programmatic etc.), ensuring effective targeting and budget allocation.
• Project manage digital marketing initiatives from definition through completion.
• Write and edit compelling promotional and descriptive content and marketing copy.
• Supervise, as well as execute, content updates in website Content Management Systems (CMS) on our Clients' websites.
• Supervise, as well as build and deploy emails from several different Email Service Providers.
• Analyze data from multiple sources to provide actionable insights and strategic recommendations.
• Collaborate with clients to align digital marketing efforts with their brand and business objectives.
• Manage multiple projects simultaneously, ensuring timely delivery and high-quality results.
• Foster a positive and collaborative work environment, inspiring and supporting the marketing team.
• Stay updated with the latest digital marketing trends, tools, and technologies to drive innovation.
• Monitor and report on key performance indicators (KPIs) to measure campaign effectiveness.
• Provide leadership and mentorship to team members, encouraging their professional growth.
• Ensure compliance with industry regulations and best practices in digital marketing.

Requirements

• 4-6 years of proven success in crafting and executing comprehensive omni-channel marketing strategies.
• Extensive experience in implementing data-driven decision-making processes for marketing campaigns.
• Experience managing complex marketing initiatives involving multiple stakeholders.
• Demonstrated ability to drive organic growth and increase brand visibility through SEO and content marketing initiatives.
• Ability to create and edit strong, compelling content across various channels.
• In-depth knowledge of social media advertising and community management strategies.
• Track record of successful collaboration with cross-functional teams, including creative, development, and analytics.
• Strong background in executing, managing and optimizing performance marketing budgets effectively.
• Experience in conducting competitive analysis and market research to identify trends and opportunities.
• Expertise in leveraging marketing automation tools for lead nurturing and customer engagement.
• Proficiency in using web analytics platforms to track user behavior and website performance.
• Experience with A/B testing and conversion rate optimization (CRO) strategies.

Nice-to-haves

• Exceptional service-minded relationship-building skills to foster strong client partnerships.
• Strategic mindset with the ability to set clear objectives and KPIs for marketing initiatives.
• Strong problem-solving skills to address complex marketing challenges and adapt to changing circumstances.
• Empowering leadership style that encourages autonomy and accountability within the team.
• A passion for staying ahead of industry trends and driving innovation.
• Excellent communication skills to present marketing strategies and results to clients and stakeholders.
• Resilience and composure in high-pressure situations with tight deadlines.
• Ability to inspire creativity and a culture of experimentation to drive continuous improvement.
• A focus on data ethics and privacy compliance in all digital marketing efforts.
• Commitment to fostering a diverse and inclusive work environment.
• Capacity to mentor and develop team members, promoting professional growth and skill development.
• A proactive approach to seeking and implementing opportunities for process optimization and efficiency.

Benefits

• Competitive salary based on experience
• Flexible time off policy - no set limit per employee
• Hybrid work opportunity with 50% of work days able to be worked remotely
• Annual performance bonus opportunity
• 401(k) - 4% employer match (without vesting schedule and no compensation maximum)
• Health insurance company pays 100% of monthly employee premium
• Dental insurance company pays 100% of monthly employee premium
• Vision insurance company pays 100% of monthly employee premium
• Life insurance company pays 100% of monthly employee premium
• Opportunity to participate in the Company's on-site hotel & resort property familiarization travel program
• Opportunity to participate in the Company's month-long Sabbatical program
• Paid time off for all major holidays
• Paid week off annually between Christmas and New Year's