Senior Manager, Digital Marketing

Talbots - Hingham, MA

Full-time - Mid Level

Hingham, MA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Senior Manager, Digital Marketing at Talbots is responsible for leading the strategic development, planning, and execution of various online marketing channels, including paid search, social media, display advertising, and product feed programs. This role involves managing a team of online marketing experts and driving revenue and brand awareness through effective digital marketing strategies. The position requires strong analytical skills, attention to detail, and the ability to multitask, with profit and loss responsibility for multiple paid channels.

Responsibilities

• Own the day-to-day program management of multiple online marketing channels, impacting financial results.
• Oversee growth and direction of all paid marketing channels.
• Plan and execute paid marketing channel strategies and roadmaps, leveraging resources for implementation.
• Lead paid search management and program evolution through strategy development, bid management, and daily tracking.
• Monitor results of paid channel tests to optimize performance across engines and campaigns.
• Work closely with account teams and search engines to achieve objectives across all programs.
• Optimize performance of product feed driven programs such as Google Product Listing ads and comparison shopping networks.
• Monitor day-to-day financial results and compile campaign analysis and performance reports to measure ROI.
• Recruit and manage a team of Online Marketing Subject Matter Experts to drive program growth.
• Collaborate with SEO, PR, Brand Marketing, and email program owners on cross-channel marketing efforts.
• Partner with cross-functional teams including Merchandising, Information Technology, and Catalog Circulation.

Requirements

• BS or BA Degree required; preferably in Economics, Business, Marketing or a related field.
• 6+ years experience in Online Marketing managing paid campaigns and channels.
• Proven SEM experience and success in creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing.
• Experience with web analytics platforms such as Omniture, Google Analytics, Adobe Analytics.
• Skill in setting up, managing and optimizing campaigns using 3rd party Ad Serving (DART, Atlas, etc.) is a plus.
• Experience working with, analyzing, and interpreting data.
• Ability to manage multiple tasks and prioritize appropriately.
• Excellent communication skills, particularly written.
• Prior retail experience is a plus.

Nice-to-haves

• Experience with 3rd party Ad Serving (DART, Atlas, etc.) is a plus.
• Prior retail experience is a plus.

Benefits

• Growth opportunities through a Performance Feedback Program.
• Condensed Work Week allowing early start to weekends if obligations are met.
• Complete Benefit Package starting the first day of the month after the start date.
• Competitive time off, including paid time to volunteer in the community.
• Merchandise Discounts of 50% off Talbots and select Haven Well Within brand items.