Senior Manager, Digital Marketing

$155,688 - $162,200/Yr

Fidelity Investments - Jersey City, NJ

Full-time - Senior

Hybrid - Jersey City, NJ

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The position involves creating engaging conversational content for a customer self-service virtual assistant (chatbot) to enhance user interaction and satisfaction. The role requires analyzing performance data to identify gaps in functionality and opportunities for User Experience (UX) improvements, while also designing digital content and preparing content strategies. The candidate will work with Natural Language Processing (NLP), chatbot architecture, Artificial Intelligence (AI), and Machine Learning (ML) to deliver optimal digital experiences.

Responsibilities

• Creates graphics used in websites and manages website content and links.
• Prioritizes the needs of clients and balances the needs of business partners.
• Develops and maintains strong and effective relationships with internal and external business partners to execute deliverables.
• Assists with queue management and daily attainment of the Service Level Agreement (SLA) by designing digital User Interfaces (UIs) or websites.
• Evaluates web design following web and accessibility standards.
• Analyzes web use metrics to optimize websites for marketability and search engine ranking.
• Develops and tests layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices.
• Evaluates web design following web and accessibility standards using web framework applications and client-side code or processes.
• Designs and tests interfaces to facilitate human-computer interactions.
• Maximizes the usability of digital devices, websites, and software with a focus on aesthetics and design.
• Partners with key stakeholders to define content requirements.
• Leads the end-to-end content strategy, ensuring alignment with business objectives.
• Develops and implements information architecture and content for the virtual assistant, to optimize user interaction.

Requirements

• Bachelor's degree in Computer Science, Engineering, Information Technology, Information Systems, Mathematics, Physics, Strategic Design and Management or a closely related field and five years of experience as a Senior Manager, Digital Marketing or related occupation.
• Alternatively, a Master's degree in a related field and three years of experience as a Senior Manager, Digital Marketing or related occupation.
• Demonstrated expertise in designing and building conversational flows for digital experiences.
• Experience with Natural Language Processing (NLP) and Full-Stack Virtual Assistant Development.
• Proficiency in content strategy and testing to create human-sounding conversational content for chatbot responses.
• Experience performing data analysis to inform product strategy and improvements.

Nice-to-haves

• Experience with diagramming tools like Lucidchart and Figma.
• Familiarity with data analytics tools including Tableau, Adobe Analytics, and Dashbot.

Benefits

• Flexible benefits that support employees through every stage of their career.
• Recognition as a top 10 Best Place to Work in 2024 by Glassdoor.
• Hybrid working model that blends onsite and offsite work experiences.