Medifast - Baltimore, MD
posted about 2 months ago
At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature™. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you. The Senior Digital Marketing Manager will be responsible for designing, executing, and optimizing digital marketing strategies that enhance the customer experience throughout their journey with our brand. You will focus on understanding customer behavior, improving engagement, and driving conversions through personalized and data-driven marketing initiatives. This role requires a deep understanding of digital marketing channels, including paid media, social media, SEM/SEO, and CRM software, as well as the ability to analyze customer behavior and segmentation data to tailor marketing strategies effectively. In this position, you will build integrated marketing plans that authentically connect with clients and achieve or exceed revenue goals. You will partner with key marketing cross-functional expertise partners to create communication plans that build authenticity and credibility for OPTAVIA. Additionally, you will oversee and drive internal and external business partners in executing customer strategy, ensuring consistency of marketing messaging across channels and audiences. Leadership and mentoring are also key components of this role, as you will lead, mentor, and manage a team of marketing specialists and coordinators, overseeing their recruitment, training, and development.