Senior Manager, Digital Marketing

About the position

When you join Sallie, you become a champion for all students. Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence. Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better. As a Senior Manager, Paid Media, you will be responsible for leading integrated, full-funnel paid media and affiliate marketing efforts for Education Services to acquire new members, drive engagement, and monetize relationships. You’ll oversee strategy, execution, and orchestration across search, social, display, and affiliate channels, pushing the boundaries of digital advertising and keeping us ahead of the curve. This role requires a deep understanding of the performance marketing landscape and a sharp focus on emerging technologies, platforms, audience-led strategies, and scalable distribution approaches. The ideal candidate is data-driven and analytical, with a passion for testing, optimization, and using insights to guide decision-making in a fast-moving environment.

Responsibilities

• Oversee the planning, execution, and orchestration of paid media and affiliate marketing programs
• Manage integrated campaigns across search, social, display, and affiliate channels to drive acquisition, engagement, and monetization
• Drive investment and marketplace mix strategies, leveraging data insights to optimize ROI
• Lead segmentation, audience strategy, and alignment across paid media platforms to ensure effective and orchestrated targeting
• Design and implement testing frameworks for creative, targeting, and channel strategies, including piloting new tools, platforms and formats
• Establish, track, analyze, and report on program performance, leveraging insights to optimize channel strategies
• Partner with organic social, content, digital operations, creative, analytics, marketplace and other teams to align on goals and execution
• Mentor and support junior team members to foster growth and elevate execution

Requirements

• 5+ years of experience in performance marketing, with hands-on execution across paid search, social, and display
• Proven track record of managing paid media budgets and hitting acquisition and efficiency targets
• Experience overseeing affiliate or partner marketing programs, including onboarding, performance management, and contract terms
• Ability to analyze data and use insights to drive decision-making
• Deep understanding of audience segmentation, funnel optimization, and testing frameworks
• Ability to manage multiple priorities in a fast-paced, high-growth environment
• Proficiency in developing and presenting strategic plans and results to leadership
• Inherent bias for action and understand the need for speed and urgency
• Proven track record of developing and implementing successful digital marketing strategies that have driven business growth

Nice-to-haves

• Bachelor's degree in marketing, communications, or a related field
• A master's degree is a plus
• Background in lead generation or marketing in the education vertical
• Familiarity with marketing automation and audience targeting platforms
• Experience utilizing LTV models to drive value-based bidding
• Exposure to landing page testing, CRO, and SEO strategies
• Experience mentoring or managing junior team members
• Financial acumen and ability to understand P&L impacts
• A passion for exploring emerging platforms and technologies, with a demonstrated ability to discover and scale new traffic sources and ad channels

Benefits

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well-being and retirement 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short-term/long-term disability and basic life insurance
• Flexible hybrid working arrangements
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities