Senior Manager, Digital Marketing

$105,000 - $115,000/Yr

Progyny - New York, NY

Full-time - Mid Level

New York, NY

Insurance Carriers and Related Activities

About the position

The Senior Manager, Digital Marketing at Progyny will play a crucial role in supporting the digital marketing team by leading campaign execution and managing ongoing digital strategies. This position involves collaborating with various teams to create and optimize digital marketing campaigns that align with broader marketing goals, ensuring effective communication and project management throughout the process.

Responsibilities

• Work collaboratively with the digital team to create cross-functional plans spanning digital mediums including paid media and email marketing.
• Support VP, Digital Marketing in standardizing the creation and delivery of digital marketing campaigns, including campaign naming, data pulling, QA, and more.
• Support digital-first content creation necessary to launch and/or optimize campaigns as needed.
• Lead paid media execution in accordance with media plans and optimize campaigns as needed.
• Support regular reporting cadences and data needs for the team, especially as it relates to paid media data, email marketing data and high-level website data.
• Create list management strategy and own distribution of regular and ad hoc email marketing emails to various audiences.
• Facilitate the management of webinars on Progyny's owned webinar platform.
• Create, own and follow a QA process across all published digital marketing projects, including paid media and email marketing campaigns.

Requirements

• 7+ years of experience, healthcare benefits experience preferred.
• Experience with all aspects of campaign creation - from strategy ideation to execution to reporting.
• Deep knowledge of digital marketing platforms, including paid media platforms, social media channels, email marketing platforms and social listening platforms. Experience with Salesforce and Pardot are a plus.
• Proven track-record of digital optimizations across the lifecycle of a campaign.
• Results-oriented, with the ability to read data and allow it to drive decision-making.
• Effective communications skills, both written and oral.
• Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum.
• Ability to effectively collaborate across an internal team and multiple stakeholder teams.

Benefits

• Family friendly benefits: Paid family and parental leave, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents' Employee Resource Group
• Health, dental, vision and life insurance options for employees and family
• Free in-person, virtual and text-based mental health and wellness support
• Paid time off, including vacation, sick leave, personal days and summer flex time
• Company equity
• Bonus program
• 401(k) plan with company match
• Access to on-demand legal and financial advice
• Company social events
• Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office