Senior Manager, Digital Media - Content Affiliate Partnerships

$108,000 - $216,000/Yr

Walmart - Hoboken, NJ

Part-time,Full-time - Mid Level

Hoboken, NJ

General Merchandise Retailers

About the position

As a Sr. Manager of Content Affiliate Partnerships at Walmart, you will develop and lead business strategies and partnerships that inspire customers to shop, particularly focusing on Walmart's Marketplace business. This role involves collaborating with various teams to manage strategic partnerships, implement cross-functional deals, and evaluate potential collaborations, all aimed at enhancing customer experiences in the evolving landscape of content and social commerce.

Responsibilities

• Drive content affiliate and branded content strategy & execution including business development, partner recruitment & onboarding, and optimization & growth.
• Responsible for channel strategy including budgeting, commission rates, forecasting, partner strategy, execution of campaigns end-to-end, and inspiring the channel with product inspiration for Marketplace items.
• Grow strategic content and commerce partnerships, including partnerships & integrations with media companies and collaborations with brands.
• Leverage data, insights, and measurement to optimize strategies and advocate insights internally to stakeholders and leadership.
• Create a pipeline of new marketing ideas and analyze relative ROI possibilities.
• Coordinate with key stakeholders across external and internal teams to ensure project completion.
• Accurately quantify and forecast content affiliate performance to maximize success and minimize business risk.

Requirements

• Minimum 6-8+ years of work experience in Performance Marketing, Strategic Partnerships, Commerce, Social Platforms, Digital Marketing, or Affiliate Marketing.
• Performance mindset with experience optimizing based on conversion-based KPIs.
• Established industry relationships and experience working with marketing leaders and client organizations, particularly in media, retail, and ecommerce.
• Strong written and oral presentation skills, balancing storytelling with data-backed insights.
• Ability to advocate, influence, and gain buy-in both internally and externally.
• Effective communication skills, comfortable engaging with potential partners.
• Highly organized and detail-oriented with extensive experience in Excel and PowerPoint.

Nice-to-haves

• Experience in digital marketing, particularly in affiliate marketing and display advertising.
• Experience leading a cross-functional team.

Benefits

• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off benefits including PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability benefits.
• Company discounts and Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees.