Senior Manager, Email Marketing ( Audience Relationship)

$70,000 - $100,000/Yr

Dotdash Meredith

Full-time - Mid Level

Publishing Industries

About the position

The Senior Manager, Email Marketing (Audience Relationship) at Dotdash Meredith is responsible for driving subscriptions and engagement for the Transactional (TRX) business across the company's portfolio. This role involves managing the full funnel experience from subscriber growth to maximizing engagement and commerce revenue. The Senior Manager will lead strategies for email and notification programs, collaborate with various teams, and analyze performance metrics to optimize subscriber acquisition and retention.

Responsibilities

• Develop roadmaps for growing shopping newsletter lists and revenue through promotions.
• Partner with vertical stakeholders to develop strategies and marketing plans for commerce tentpole events like Prime Day, Black Friday, or Cyber Monday.
• Establish and present TRX+ART regular reporting to commerce and vertical stakeholders, focusing on performance, trends, and upcoming initiatives.
• Manage the implementation of new growth initiatives such as product recommendations within email and notifications, SMS programs, and exclusive deals for select audiences.
• Project manage the optimization of email templates, modules, onsite marketing placements, landing pages, and other engagement elements.
• Stay current on commerce-specific competitors and best practices, and understand relevant legislation impacting email programs.

Requirements

• Bachelor's degree
• Minimum 6 years related professional experience
• Email Marketing and/or Marketing experience
• Digital commerce experience desired
• Experience with analytics and decision making
• Knowledge of onsite targeting/segmentation and online campaign optimization
• Strong editorial skills and keen sense of what content works well online
• Excellent project management and organizational skills
• Excellent time management skills for multiple projects with a range of scope

Nice-to-haves

• Experience with digital marketing tools and platforms
• Familiarity with CAN-SPAM regulations
• Experience in loyalty program development

Benefits

• Life insurance
• Parental leave
• Paid time off
• Paid holidays
• Long term disability
• Tuition reimbursement
• 401(k)