SENIOR MANAGER, ENGAGEMENT MARKETING

Avma - Schaumburg, IL

Full-time - Mid Level

Hybrid - Schaumburg, IL

101-250 employees

About the position

The Senior Manager, Engagement Marketing at the American Veterinary Medical Association (AVMA) is responsible for leading marketing campaigns aimed at enhancing member engagement, satisfaction, and revenue generation. This role involves strategic and tactical activities to communicate the value of AVMA membership throughout the member journey, from acquisition to long-term engagement. The position requires collaboration with various AVMA entities and utilizes a multi-channel marketing approach to achieve program goals.

Responsibilities

• Lead marketing campaigns to generate member engagement and increase satisfaction.
• Manage campaigns throughout a member's AVMA journey, from acquisition to long-term membership.
• Collaborate with AVMA family members to support engagement activities.
• Identify innovative communication strategies to convey benefits and value to targeted audiences.
• Utilize various marketing channels to meet program goals.

Requirements

• BS/BA degree in marketing, communications, advertising, or a related field.
• Minimum of 6 years of professional marketing experience, preferably in associations or healthcare.
• Demonstrated email marketing skills and experience.
• Ability to manage multiple projects in a creative, cross-functional team environment.
• Results-driven with multi-channel marketing experience.
• Excellent interpersonal skills for building consensus.
• Strong writing skills to simplify complex messages for diverse audiences.
• Proficient in Microsoft Office Suite.
• Familiarity with Basecamp preferred.
• Commitment to Diversity, Equity, and Inclusion.

Benefits

• Generous health insurance
• Retirement plan
• Paid time-off (vacation, sick leave, paid parental leave)
• Supportive work/life balance