Senior Manager, Event AudienceNew

$90,000 - $120,000/Yr

Newsweek - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Senior Manager, Event Audience at Newsweek is responsible for developing and implementing strategies to build and engage audiences for live events. This role requires a deep understanding of the live events industry, along with expertise in audience development, strategic invitation management, and effective communication with potential attendees and senior leadership. The position involves extensive research and collaboration with various teams to align audience-building efforts with event goals.

Responsibilities

• Develop and implement strategies to build and engage audiences for live events.
• Conduct thorough research to identify potential attendees, including industry leaders, influencers, and key stakeholders.
• Manage and execute the invitation process, ensuring targeted outreach and personalized engagement.
• Collaborate closely with editorial, marketing, and sales teams to align audience-building efforts with overall event goals and objectives.
• Maintain and update a comprehensive database of potential and confirmed attendees.
• Monitor and analyze audience engagement metrics to optimize future outreach strategies.
• Communicate effectively with potential attendees, addressing inquiries and providing detailed event information.
• Stay abreast of industry trends and best practices in audience development for live events.
• Provide regular reports and updates to senior leadership on audience-building progress and outcomes.

Requirements

• Bachelor's degree in Marketing, Communications, Event Management, or a related field.
• 3 to 7 years of experience in audience development or a similar role within the live events industry.
• Strong research skills and the ability to identify and engage target audiences effectively.
• Excellent communication and interpersonal skills, with the ability to interact professionally with senior leadership and potential attendees.
• Proven ability to develop and execute strategic outreach plans.
• Detail-oriented with strong organizational and project management skills.
• Ability to work independently and as part of a collaborative team.
• Flexibility to adapt to the fast-paced nature of the live events industry.