Senior Manager, Experiential Marketing and Sponsorships

Carrier Corporation - Palm Beach Gardens, FL

Full-time - Mid Level

Palm Beach Gardens, FL

1,001-5,000 employees

Specialty Trade Contractors

About the position

The Senior Manager, Experiential Marketing and Sponsorships at Carrier is responsible for leading the development and execution of impactful customer experiences through strategic planning for meetings, events, and trade shows. This role involves managing sponsorship relationships and ensuring that all initiatives align with corporate goals and marketing objectives. The ideal candidate will thrive in a fast-paced environment, possess strong project and event management skills, and have proven experience in brand activation within experiential settings.

Responsibilities

• Oversee the Carrier brand in experiential environments, including events, meetings, tradeshows, and sponsorships.
• Manage various elements of events, such as logistics and branding, while ensuring smooth execution.
• Develop repeatable processes, templates, and best practices to optimize and scale event programs.
• Collaborate with global cross-functional teams to align and integrate initiatives.
• Establish KPIs and metrics to evaluate the effectiveness of event programs, analyze data to refine strategies, and demonstrate ROI to senior management.
• Assist in sponsorship contract negotiations.
• Manage vendor relationships.
• Stay current with industry trends and technology, sharing best practices within the team.
• Utilize event management software and platforms effectively.
• Provide on-site support during events as needed.
• Infuse energy, creativity, and new ideas to drive team success.

Requirements

• Bachelor's Degree
• 7+ years of experience in marketing, communications, tradeshows, sponsorship, and/or advertising.

Nice-to-haves

• Master's Degree with 5+ years of experience and advanced to expert-level knowledge.
• Proven experience in brand activation within various experiential marketing environments.
• Strong marketing knowledge with experience in consulting on brand standards.
• Demonstrated ability in event planning, project management, and budget management.
• Skilled at reviewing contracts and solving complex problems and managing issues effectively.
• Exceptional organizational and time management skills with a meticulous attention to detail.
• Outstanding interpersonal skills, including emotional intelligence, social intelligence, and conflict resolution.
• Strong leadership capabilities with the ability to make strong recommendations and influence others.
• Strategic and analytical thinker with a track record of successful event management and continuous improvement.
• Demonstrated creativity and innovation in developing event ideas and approaches.
• Proven ability to deliver high-quality work with a strong work ethic.
• Ability to multitask and work efficiently under tight deadlines.
• Proficient in event management and business software programs (e.g., Microsoft Word, PowerPoint, Excel).