Senior Manager Field Marketing North America

Unit4 - Atlanta, GA

Full-time - Senior

Remote - Atlanta, GA

Professional, Scientific, and Technical Services

About the position

The Senior Manager Field Marketing for North America is responsible for developing and executing an Account-based marketing plan tailored for the US and Canada. This role involves a combination of local initiatives and global activities aimed at maximizing pipeline coverage in target verticals. The position requires strong collaboration with commercial teams and the ability to manage multiple projects while providing insights on marketing ROI.

Responsibilities

• Develop and execute the regional account-based marketing plan to achieve commercial targets
• Drive marketing execution in the region utilizing local and global campaigns to meet goals
• Align with commercial function (business development and sales) to review and optimize campaign performance
• Forecast, measure, analyze and report on the impact of demand marketing activities
• Partner with global marketing demand generation functions and vertical/industry marketing leads to build on global campaigns for local execution
• Directly manage a Field Marketing Specialist and drive interlock with key stakeholders from across the marketing organization
• In collaboration with the sales and global events team, develop a regional event strategy, attending key events as required
• Plan and execute the flagship annual customer event (X4U) to drive engagement and cross-sell
• Manage external relationships (influencers, vendors, venues, agencies, and media partners) effectively to ensure maximum yield from investment
• Support local commercial initiatives when a global approach is not possible

Requirements

• Minimum 8 years field marketing experience in a B2B Technology or Consulting company, preferably in Cloud/SaaS
• Experience in building and driving B2B software sales cycles, funnel management, account-based marketing, and nurture programs
• Proven track record in creating and executing multi-channel integrated marketing campaigns and events
• Extensive experience working directly with commercial teams to drive pipeline and course correct as required
• Experience holding local marketing budget authority and following financial processes
• Strong project leader with the ability to effectively manage numerous projects simultaneously in a fast-paced, collaborative environment
• Self-starter with minimal supervision requirements
• Confidence in dealing with stakeholders and senior executives and influencing decisions
• Team player with a passion for work and willingness to generate results
• Ability to attend events & meetings within the region and internationally
• Working knowledge of marketing automation, CRM, and ABM platforms

Benefits

• Uncapped time off policy
• Remote working opportunities
• Global Wellbeing Days
• Commitment to sustainability initiatives
• Safe and inclusive working environment
• Employee Resource Groups for diversity and inclusion