Senior Manager, Genesis Brand Marketing

$107,800 - $154,000/Yr

Hyundai Motor America - Fountain Valley, CA

Full-time - Senior

Fountain Valley, CA

Merchant Wholesalers, Durable Goods

About the position

The Senior Manager of Genesis Brand Marketing will oversee the development and execution of national marketing, advertising, and social media campaigns aimed at enhancing brand awareness and driving demand for Genesis vehicles. This role involves collaboration with internal teams and external agencies to ensure campaigns align with brand guidelines and marketing objectives. The Senior Manager will also manage budgets, track campaign effectiveness, and seek new opportunities to strengthen the Genesis brand.

Responsibilities

• Manage the development and production of national marketing, advertising, and social media campaigns.
• Work with cross-functional teams to ensure integrated campaigns are strategically consistent.
• Reinforce marketing strategy for brand, product, and retailer advertising.
• Oversee day-to-day management of advertising and social media content.
• Develop overall social media strategy to boost brand awareness.
• Manage campaign timelines and communicate status to stakeholders.
• Ensure success of integrated campaigns through content production management.
• Maintain awareness of market trends and consumer attitudes.
• Seek new opportunities to grow the Genesis brand.
• Collaborate with global brand team for consistent brand representation.
• Provide reports analyzing campaign effectiveness and opportunities for improvement.
• Manage development of brand content for Tier 1, Tier 2, and Tier 3 marketing programs.
• Track program budgets and ensure maximum ROI.
• Lead management of brand campaign budget allocations.
• Work with agency partners on planning and project assignments.
• Support cross-channel strategy and communications for campaigns and product launches.
• Oversee Genesisadplanner.com and ensure advertising assets are updated.
• Spearhead brainstorming for new campaign opportunities.

Requirements

• Bachelor's degree preferred; Master's degree a plus.
• Eight or more years of relevant marketing experience, with at least five years in automotive, advertising, or marketing.
• Minimum of five years of automotive industry experience preferred.
• Agency and/or client-side experience required.
• Supervisory experience is required.
• Ability to develop and maintain strong interpersonal relationships.
• Ability to manage a high-paced environment with multiple projects.
• Ability to lead creative development of campaigns and maintain macro strategy.
• Experience managing projects, personnel, and budgets.
• Proficiency in Microsoft Excel, Word, and PowerPoint.

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay between Christmas and New Years
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program after 1 year
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate for care coordination and benefits assistance