Senior Manager, Gift Cards

$102,987 - $126,159/Yr

Dairy Queen - Bloomington, MN

Full-time - Senior

Hybrid - Bloomington, MN

5,001-10,000 employees

Food Services and Drinking Places

About the position

The Senior Manager, Gift Cards at Dairy Queen will lead the development and growth strategies for the gift card program. This role requires an entrepreneurial mindset to establish new capabilities, build strategies, and drive quick wins in a digital landscape. The position involves managing supplier relationships, developing marketing strategies, ensuring operational efficiency, and driving profitable sales through promotional activities, while collaborating with cross-functional teams and external partners to enhance the gift card experience.

Responsibilities

• Develop a gift card strategy from the ground up, focusing on untapped opportunities and integrating the program into broader business goals.
• Identify and capitalize on market trends, consumer insights, and competitive dynamics to drive gift card sales.
• Work closely with cross-functional teams to integrate the gift card program into broader business initiatives.
• Establish processes, marketing campaigns, and distribution channels for both B2C and B2B sales.
• Lead the strategic direction for in-store and online gift card programs, including seasonal promotions and digital strategy.
• Manage gift card production, inventory, and fulfillment processes.
• Ensure compliance with regulatory requirements and implement fraud prevention measures.
• Cultivate and manage relationships with third-party distributors and corporate clients to expand gift card distribution.
• Develop and execute B2B sales strategies to increase corporate gift card sales.
• Collaborate with marketing teams to design and launch targeted campaigns that boost gift card awareness and sales.
• Leverage data-driven insights to optimize existing processes and identify new avenues for growth.
• Provide regular reporting on key metrics, trends, and forecasts to senior leadership.
• Continuously evaluate and improve the customer journey for purchasing, redeeming, and managing gift cards.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 7+ years of experience in gift card management, digital commerce, or a related field within the QSR industry.
• Proven track record of developing and executing successful gift card programs that drive revenue growth.
• Strong analytical skills with the ability to leverage data to inform strategy and decision-making.
• Excellent project management skills, with the ability to lead cross-functional teams and manage multiple initiatives simultaneously.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
• Experience with B2B sales and third-party partnerships is highly desirable.
• Proficiency in digital marketing and e-commerce platforms.

Nice-to-haves

• Experience in the QSR industry is highly desirable.

Benefits

• Medical insurance
• Dental insurance
• 401K match
• Paid time off including volunteer time and parental leave
• Bonus eligibility