Orveon Global US - New York, NY
posted 3 months ago
The Senior Manager of Global Marketing for Laura Mercier is a pivotal role within Orveon, responsible for shaping the category strategy and developing a comprehensive three-year innovation plan for the Color and Bath and Body categories. This position requires close collaboration with the Executive Director of Global Marketing and involves leading the innovation process for new product launches, ensuring that all marketing efforts align with the brand's long-term goals. The Senior Manager will drive cross-functional collaboration with various teams, including Product Development, Creative, Digital, Merchandising, Education, and Communication, to ensure successful execution of marketing strategies. In this role, the Senior Manager will co-lead the development of the innovation calendar, gaining buy-in from key stakeholders across regions such as APAC and the UK. They will support the Executive Director in the gate approval process for innovation and go-to-market plans, ensuring alignment with the brand strategy and growth targets. The position also involves partnering with US and International teams on local assortments, forecasting, pricing recommendations, and go-to-market strategies, emphasizing a digital-first approach to launch plans. The Senior Manager will leverage consumer research and CRM data to drive insights and identify opportunities for future innovation. They will oversee the project management process for innovation, ensuring that launches are delivered on time and with excellence. Additionally, the role includes managing the artwork process in collaboration with packaging designers and internal creative teams, as well as developing key presentations for executive meetings and market events. The Senior Manager will also be responsible for developing briefs for creative campaigns and managing a marketing coordinator, ensuring consistent messaging across all internal documents.