Senior Manager, Global Marketing - Digital Events

$168,300 - $168,300/Yr

Confluent - Boston, MA

Full-time - Mid Level

Boston, MA

Publishing Industries

About the position

We are looking for a highly motivated, accomplished digital events marketing leader to join Confluent's marketing team. This is an ideal role for someone looking to lead a team with ownership of a global, high-impact digital events program. This highly cross-functional role will collaborate daily with our global campaigns, regional field marketers (EMEA, AMER and APAC), digital, lifecycle, sales, operations, analytics, finance, and product marketing teams to drive engagement and pipeline through innovative digital experiences. As the Digital Events Program lead, you will be responsible for developing a strategic approach to drive demand and generate pipeline through engaging, innovative webinars. This role will be accountable for owning and implementing digital event strategy across channels, optimizing the attendee experience & event performance, and continually seeking new opportunities to improve and scale the program.

Responsibilities

• Own global roadmap, strategy and deployment for live and on-demand webinars and virtual events
• Analyze program performance, generating reports for stakeholders and senior leadership to inform strategic decisions
• Partner with Global Campaigns to create a webinar calendar and optimize topics to engage target audiences and meet pipeline goals
• Help moderate live events to ensure smooth execution and maximize participant engagement
• Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social
• Reimagine and continually optimize the digital event experience to enhance audience engagement and conversion
• Manage the post-webinar event experience, ensuring follow-up activities drive continued engagement
• Scale the webinar channel through on-demand; including the ownership and maintenance of the global webinar hub
• Establish regular feedback loop with field marketing, partner marketing, global campaigns, digital, analytics and various cross-functional stakeholders to help inform global event strategy
• Ensure effective stakeholder communication and alignment across teams and regions.

Requirements

• 7+ years in digital events, webinar marketing, strategy, and operations roles, preferably within the technology sector
• 3+ years of direct experience managing and developing a team
• Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including ON24, Zoom Webinar, Marketo, and Salesforce
• Strong organizational and project management skills, with a proven track record of managing multiple projects simultaneously
• Ability to work effectively in a cross-functional team, building strong relationships with stakeholders and partners across different regions and functions
• Ability to build comprehensive end-to-end reports for stakeholders and executive leadership across departments
• Detail-oriented with the ability to see the overall picture and challenge traditional approaches
• Data-driven with strong quantitative and analytical skills
• Strong problem-solving skills with a track record of a 'test & learn' mindset
• Excellent team player who values diverse perspectives and can earn stakeholder confidence quickly and exert influence.

Benefits

• Competitive pay and benefits
• Annual bonus
• Competitive equity package
• Wide range of employee benefits