Senior Manager, Global Marketing - Digital Events

$168,300 - $168,300/Yr

Confluent - Providence, RI

Full-time - Senior

Providence, RI

Publishing Industries

About the position

The Senior Manager, Global Marketing - Digital Events at Confluent is a leadership role focused on driving a high-impact digital events program. This position requires collaboration with various teams to enhance engagement and generate pipeline through innovative digital experiences. The role involves strategic planning, execution, and optimization of webinars and virtual events, ensuring a seamless attendee experience and effective communication across global teams.

Responsibilities

• Own global roadmap, strategy and deployment for live and on-demand webinars and virtual events
• Analyze program performance, generating reports for stakeholders and senior leadership to inform strategic decisions
• Partner with Global Campaigns to create a webinar calendar and optimize topics to engage target audiences and meet pipeline goals
• Help moderate live events to ensure smooth execution and maximize participant engagement
• Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social
• Reimagine and continually optimize the digital event experience to enhance audience engagement and conversion
• Manage the post-webinar event experience, ensuring follow-up activities drive continued engagement
• Scale the webinar channel through on-demand; including the ownership and maintenance of the global webinar hub
• Establish regular feedback loop with field marketing, partner marketing, global campaigns, digital, analytics and various cross-functional stakeholders to help inform global event strategy
• Ensure effective stakeholder communication and alignment across teams and regions.

Requirements

• 7+ years in digital events, webinar marketing, strategy, and operations roles, preferably within the technology sector
• 3+ years of direct experience managing and developing a team
• Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including ON24, Zoom Webinar, Marketo, and Salesforce
• Strong organizational and project management skills, with a proven track record of managing multiple projects simultaneously
• Ability to work effectively in a cross-functional team, building strong relationships with stakeholders and partners across different regions and functions
• Ability to build comprehensive end-to-end reports for stakeholders and executive leadership across departments
• Detail-oriented with the ability to see the overall picture and challenge traditional approaches
• Data-driven with strong quantitative and analytical skills
• Strong problem-solving skills with a track record of a 'test & learn' mindset
• Excellent team player who values diverse perspectives and can earn stakeholder confidence quickly and exert influence.

Benefits

• Competitive pay and benefits
• Annual bonus
• Competitive equity package