Senior Manager, Global Marketing - Digital Events

$168,300 - $168,300/Yr

Confluent - Salt Lake City, UT

Full-time - Mid Level

Salt Lake City, UT

Publishing Industries

About the position

At Confluent, we are on a mission to revolutionize the way organizations utilize data through our innovative data streaming technology. We are seeking a highly motivated and accomplished digital events marketing leader to join our marketing team. This role is perfect for someone eager to take ownership of a global, high-impact digital events program. As the Digital Events Program lead, you will work closely with various teams including global campaigns, regional field marketers across EMEA, AMER, and APAC, as well as digital, lifecycle, sales, operations, analytics, and product marketing teams. Your primary goal will be to drive engagement and generate pipeline through innovative digital experiences. In this role, you will be responsible for developing a strategic approach to drive demand and generate pipeline through engaging and innovative webinars. You will own and implement the digital event strategy across multiple channels, optimizing the attendee experience and event performance while continually seeking new opportunities to improve and scale the program. You will also analyze program performance, generating reports for stakeholders and senior leadership to inform strategic decisions. Your ability to partner with global campaigns to create a webinar calendar and optimize topics will be crucial in engaging target audiences and meeting pipeline goals. Additionally, you will help moderate live events to ensure smooth execution and maximize participant engagement. Your role will also involve optimizing promotion and follow-up strategies across various marketing channels, including paid, organic, email, sales outreach, and social media. You will manage the post-webinar event experience, ensuring follow-up activities drive continued engagement. Establishing a regular feedback loop with field marketing, partner marketing, global campaigns, digital, analytics, and various cross-functional stakeholders will be essential to inform the global event strategy and ensure effective stakeholder communication and alignment across teams and regions.

Responsibilities

• Own global roadmap, strategy and deployment for live and on-demand webinars and virtual events
• Analyze program performance, generating reports for stakeholders and senior leadership to inform strategic decisions
• Partner with Global Campaigns to create a webinar calendar and optimize topics to engage target audiences and meet pipeline goals
• Help moderate live events to ensure smooth execution and maximize participant engagement
• Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social
• Reimagine and continually optimize the digital event experience to enhance audience engagement and conversion
• Manage the post-webinar event experience, ensuring follow-up activities drive continued engagement
• Scale the webinar channel through on-demand; including the ownership and maintenance of the global webinar hub
• Establish regular feedback loop with field marketing, partner marketing, global campaigns, digital, analytics and various cross-functional stakeholders to help inform global event strategy
• Ensure effective stakeholder communication and alignment across teams and regions.

Requirements

• 7+ years in digital events, webinar marketing, strategy, and operations roles, preferably within the technology sector
• 3+ years of direct experience managing and developing a team
• Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including ON24, Zoom Webinar, Marketo, and Salesforce
• Strong organizational and project management skills, with a proven track record of managing multiple projects simultaneously
• Ability to work effectively in a cross-functional team, building strong relationships with stakeholders and partners across different regions and functions
• Ability to build comprehensive end-to-end reports for stakeholders and executive leadership across departments
• Detail-oriented with the ability to see the overall picture and challenge traditional approaches
• Data-driven with strong quantitative and analytical skills
• Strong problem-solving skills with a track record of a 'test & learn' mindset
• Excellent team player who values diverse perspectives and can earn stakeholder confidence quickly and exert influence.

Benefits

• Competitive pay and benefits
• Annual bonus
• Competitive equity package
• Wide range of employee benefits