Senior Manager, Global Product Marketing, Workflow and IT Solutions

About the position

Beckman Coulter Diagnostics is dedicated to advancing and optimizing the laboratory to move science and healthcare forward. The Senior Manager Global Product Marketing, Workflow and IT Solutions is a business-critical role responsible for the global product commercialization strategy and post-launch campaign development and execution for Automation and Clinical Informatics solutions. The vision is to relentlessly reimagine healthcare, one diagnosis at a time. In this role, you will develop global marketing strategies, lead campaign development, cultivate partnerships with key experts, and utilize insights to optimize campaigns and grow product revenue.

Responsibilities

• Develop global marketing strategy and build compelling value propositions for workflow and informatics solutions.
• Lead campaign development and strategic initiatives as part of the Global Product Marketing Plan.
• Cultivate partnerships with key experts to support product/solution thought leadership.
• Utilize customer, market, and business insights for campaign optimizations.
• Develop expertise on customer buying criteria, market segmentation, and competition.

Requirements

• Bachelors Degree with 14+ years of experience, Masters Degree with 12+ years, or Doctoral Degree with 9+ years.
• In-depth understanding of the Hospital Lab environment and hospital lab stakeholders.
• Strong knowledge and experience in the IVD industry, including marketing, product launch, and commercial practices.
• Demonstrates adeptness in communication and influencing across all organizational levels.
• 25-35% required travel to support business activities, with the ability to travel internationally.

Nice-to-haves

• Previous experience in Automation or clinical informatics.
• Hospital Lab sales experience.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k)
• Bonus/incentive pay