Senior Manager, Global Video Creative Lead, Biolage, Pureology & Mizani DMI
L'Oreal - New York, NY
posted 3 days ago
About the position
L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. We are seeking a dynamic and innovative Creative Manager with a specific expertise in video-led advertising campaigns. This role will act as the video-focused creative lead, concepting and directing video-led advertising campaigns. The ideal candidate will have previous in-house or agency experience, be highly social media savvy, and possess a strong understanding of what makes content impactful, interesting and entertaining for a target audience.
Responsibilities
- Lead the creative ideation, conceptualization, and direction of best-in-class video-led advertising campaigns.
- Develop the core conceptual thread-the 'big idea'-that ties the overarching campaign together across key consumer touchpoints.
- Create upper funnel awareness assets and ensure the concept continues across mid and lower funnel assets.
- Pitch and present ideas through verbal and storyboard presentations.
- Collaborate with the Brand Creative Director, Art Director, Video Editor, and Project Manager to bring campaigns to life.
- Manage and partner with a Video Editor, fostering a collaborative and creative work environment.
- Stay current with the latest trends in culture, beauty, and fashion to inform and inspire creative work.
Requirements
- 8+ years of experience in a creative advertising role, with a focus on video-led campaigns.
- Strong writing skills and the ability to generate compelling creative ideas.
- Thorough understanding of every step of the campaign creation process - from pre-pro to production to post.
- Strong leadership skills to guide and inspire creative talent including writers, producers, directors, editors and motion designers.
- Proficiency in utilizing key references and swipes to effectively communicate campaign ideas.
- A deep curiosity and interest in the latest cultural trends, particularly in beauty and fashion.
- Ability to pitch and convince others of ideas through compelling presentations.
- Effective communication and collaboration skills to work with different departments and stakeholders.
Nice-to-haves
- Resilience and the ability to handle feedback constructively.
- Flexibility to adapt to changing circumstances and challenges during the production process.
- Broad knowledge of pop culture and historically iconic video media moments to draw inspiration from.
- A self-starter mentality, capable of taking a brief and running with it to bring your ideas to life.
- Experience in the beauty, fashion and/or luxury space.
- Strong narrative skills to craft compelling and emotionally engaging stories.
Benefits
- Salary Range: $117,400-$167,300
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
