Confluent - Olympia, WA
posted about 2 months ago
At Confluent, we are on a mission to empower organizations to harness the full potential of continuously flowing data, enabling them to innovate and thrive in the modern digital landscape. As a Senior Manager of Growth Marketing focusing on Webinars, you will play a pivotal role in leading our global digital events program. This position is designed for a highly motivated and accomplished marketing leader who is eager to take ownership of a high-impact digital events strategy that drives engagement and generates pipeline through innovative digital experiences. In this cross-functional role, you will collaborate closely with various teams, including global campaigns, regional field marketers across EMEA, AMER, and APAC, as well as digital, lifecycle, sales, operations, analytics, and product marketing teams. Your primary responsibility will be to develop and implement a strategic approach to digital events that aligns with our marketing objectives. You will analyze program performance, generate insightful reports for stakeholders and senior leadership, and make data-driven recommendations to enhance our digital events. As the lead for our Webinar and Digital Events Program, you will ensure that our digital events resonate with target audiences and support our pipeline goals. You will also be responsible for moderating live events, optimizing the attendee experience, and managing post-webinar follow-up activities to drive continued engagement. Your role will require you to personalize content and create targeted follow-up campaigns by leveraging detailed personas and mapping user journeys throughout the webinar lifecycle. Effective communication and alignment with stakeholders across teams and regions will be crucial to your success in this role.