Senior Manager, Growth Marketing - Webinars

$168,300 - $168,300/Yr

Confluent - Boston, MA

Full-time - Mid Level

Boston, MA

Publishing Industries

About the position

At Confluent, we are seeking a highly motivated and accomplished digital events/webinar marketing leader to join our marketing team as a Senior Manager, Growth Marketing - Webinars. This role is pivotal for someone looking to take ownership of a global, high-impact digital events program. The position requires daily collaboration with various teams including global campaigns, regional field marketers across EMEA, AMER, and APAC, as well as digital, lifecycle, sales, operations, analytics, finance, and product marketing teams. The primary goal is to drive engagement and pipeline through innovative digital experiences. As the Webinar and Digital Events Program lead, you will be responsible for developing a strategic approach to drive demand and generate pipeline through engaging and innovative digital events. This role will involve owning and implementing the digital event strategy across multiple channels, optimizing the attendee experience and event performance, and continually seeking new opportunities to improve and scale the program. You will define the strategy and plans for the digital events program, ensuring alignment with marketing objectives, and collaborate with digital channel leads and global field marketers. Your responsibilities will include analyzing program performance, generating reports for stakeholders and senior leadership to inform strategic decisions, and driving topic and host recommendations based on performance that resonate with target audiences. You will also help moderate live events to ensure smooth execution and maximize participant engagement, reimagine and continually optimize the digital event experience, and manage the post-webinar event experience to ensure follow-up activities drive continued engagement. Additionally, you will develop and implement strategies to personalize content and create targeted follow-up campaigns by leveraging detailed personas and mapping user journeys throughout the webinar lifecycle. Effective stakeholder communication and alignment across teams and regions will be crucial to your success in this role.

Responsibilities

• Define the strategy and plans for the digital events program, ensuring alignment with marketing objectives.
• Analyze program performance, generating reports for stakeholders and senior leadership to inform strategic decisions.
• Drive topic and host recommendations based on performance that resonate with target audiences and support pipeline goals.
• Help moderate live events to ensure smooth execution and maximize participant engagement.
• Reimagine and continually optimize the digital event experience to enhance audience engagement and conversion.
• Manage the post-webinar event experience, ensuring follow-up activities drive continued engagement.
• Develop and implement strategies to personalize content and create targeted follow-up campaigns by leveraging detailed personas and mapping user journeys throughout the webinar lifecycle.
• Ensure effective stakeholder communication and alignment across teams and regions.

Requirements

• 7+ years in digital events, webinar marketing, strategy, and operations roles, preferably within the technology sector.
• 3+ years of direct experience managing and developing a team.
• Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including ON24, Zoom Webinar, Marketo, and Salesforce.
• Strong organizational and project management skills, with a proven track record of managing multiple projects simultaneously.
• Ability to work effectively in a cross-functional team, building strong relationships with stakeholders and partners across different regions and functions.
• Ability to build comprehensive end-to-end reports for stakeholders and executive leadership across departments.
• Detail-oriented with the ability to see the overall picture and challenge traditional approaches.
• Data-driven with strong quantitative and analytical skills.
• Strong problem-solving skills with a track record of a 'test & learn' mindset.
• Excellent team player who values diverse perspectives and can earn stakeholder confidence quickly and exert influence.

Benefits

• Competitive pay and benefits in line with industry standards.
• Annual estimated salary of $143,190 - $168,300.
• Annual bonus and competitive equity package.