Senior Manager, Growth Marketing - Webinars

$168,300 - $168,300/Yr

Confluent - Lansing, MI

Full-time - Mid Level

Lansing, MI

Publishing Industries

About the position

At Confluent, we are on a mission to empower organizations to harness the full potential of continuously flowing data, enabling them to innovate and thrive in the modern digital landscape. As a Senior Manager of Growth Marketing focusing on Webinars, you will play a pivotal role in leading our global digital events program. This position is designed for a highly motivated and accomplished marketing leader who is eager to take ownership of a high-impact digital events strategy. You will collaborate closely with various teams, including global campaigns, regional field marketers across EMEA, AMER, and APAC, as well as digital, lifecycle, sales, operations, analytics, finance, and product marketing teams. Your primary goal will be to drive engagement and generate pipeline through innovative digital experiences. In this role, you will be responsible for defining the strategy and plans for the digital events program, ensuring that they align with our marketing objectives. You will analyze program performance and generate insightful reports for stakeholders and senior leadership, which will inform strategic decisions. Your expertise will guide topic and host recommendations based on performance metrics that resonate with our target audiences and support our pipeline goals. You will also help moderate live events to ensure smooth execution and maximize participant engagement. Your responsibilities will extend to reimagining and continually optimizing the digital event experience to enhance audience engagement and conversion rates. You will manage the post-webinar experience, ensuring that follow-up activities drive continued engagement. Additionally, you will develop and implement strategies to personalize content and create targeted follow-up campaigns by leveraging detailed personas and mapping user journeys throughout the webinar lifecycle. Effective communication and alignment with stakeholders across teams and regions will be crucial to your success in this role.

Responsibilities

• Define the strategy and plans for the digital events program, ensuring alignment with marketing objectives.
• Analyze program performance, generating reports for stakeholders and senior leadership to inform strategic decisions.
• Drive topic and host recommendations based on performance that resonate with target audiences and support pipeline goals.
• Help moderate live events to ensure smooth execution and maximize participant engagement.
• Reimagine and continually optimize the digital event experience to enhance audience engagement and conversion.
• Manage the post-webinar event experience, ensuring follow-up activities drive continued engagement.
• Develop and implement strategies to personalize content and create targeted follow-up campaigns by leveraging detailed personas and mapping user journeys throughout the webinar lifecycle.
• Ensure effective stakeholder communication and alignment across teams and regions.

Requirements

• 7+ years in digital events, webinar marketing, strategy, and operations roles, preferably within the technology sector.
• 3+ years of direct experience managing and developing a team.
• Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including ON24, Zoom Webinar, Marketo, and Salesforce.
• Strong organizational and project management skills, with a proven track record of managing multiple projects simultaneously.
• Ability to work effectively in a cross-functional team, building strong relationships with stakeholders and partners across different regions and functions.
• Ability to build comprehensive end-to-end reports for stakeholders and executive leadership across departments.
• Detail-oriented with the ability to see the overall picture and challenge traditional approaches.
• Data-driven with strong quantitative and analytical skills.
• Strong problem-solving skills with a track record of a 'test & learn' mindset.
• Excellent team player who values diverse perspectives and can earn stakeholder confidence quickly and exert influence.

Benefits

• Competitive pay and benefits in line with industry standards.
• Annual estimated salary of $143,190 - $168,300.
• Annual bonus and competitive equity package.