Confluent - Bismarck, ND
posted about 2 months ago
At Confluent, we are on a mission to empower organizations to harness the full potential of continuously flowing data, enabling them to innovate and thrive in the modern digital landscape. As a Senior Manager of Growth Marketing focusing on Webinars, you will play a pivotal role in leading our digital events strategy, which is crucial for driving engagement and generating pipeline through innovative digital experiences. This position is ideal for a highly motivated and accomplished marketing leader who is eager to take ownership of a global, high-impact digital events program. In this cross-functional role, you will collaborate daily with various teams, including global campaigns, regional field marketers across EMEA, AMER, and APAC, as well as digital, lifecycle, sales, operations, analytics, finance, and product marketing teams. Your primary responsibility will be to develop a strategic approach that aligns with our marketing objectives, ensuring that our digital events resonate with target audiences and effectively support our pipeline goals. You will be accountable for optimizing the attendee experience and event performance, continually seeking new opportunities to enhance and scale the program. As the lead for the Webinar and Digital Events Program, you will define the strategy and plans for the digital events program, analyze performance metrics, and generate reports for stakeholders and senior leadership. You will also drive topic and host recommendations based on performance insights, moderate live events to maximize engagement, and manage the post-webinar experience to ensure continued audience interaction. Your role will involve personalizing content and creating targeted follow-up campaigns by leveraging detailed personas and mapping user journeys throughout the webinar lifecycle. Effective communication and alignment with stakeholders across teams and regions will be essential to your success in this role.