Confluent - Hartford, CT
posted about 2 months ago
At Confluent, we are on a mission to empower organizations to harness the full potential of continuously flowing data, enabling them to innovate and thrive in the modern digital landscape. As a Senior Manager of Growth Marketing focusing on Webinars, you will play a pivotal role in leading our global digital events program. This position is designed for a highly motivated and accomplished marketing leader who is eager to take ownership of a high-impact digital events strategy that drives engagement and generates pipeline through innovative digital experiences. In this cross-functional role, you will collaborate closely with various teams, including global campaigns, regional field marketers across EMEA, AMER, and APAC, as well as digital, lifecycle, sales, operations, analytics, finance, and product marketing teams. Your primary responsibility will be to develop and implement a strategic approach to digital events that aligns with our marketing objectives. You will be accountable for optimizing the attendee experience and event performance while continuously seeking new opportunities to enhance and scale the program. As the lead for our Webinar and Digital Events Program, you will define the strategy and plans for the digital events program, ensuring alignment with marketing objectives. You will analyze program performance, generate reports for stakeholders and senior leadership, and drive topic and host recommendations based on performance metrics. Your role will also involve moderating live events to ensure smooth execution and maximizing participant engagement. You will be tasked with reimagining the digital event experience to enhance audience engagement and conversion, managing the post-webinar experience to drive continued engagement, and developing strategies to personalize content and create targeted follow-up campaigns. This role is not just about managing events; it’s about creating meaningful experiences that resonate with our target audiences and support our pipeline goals. You will ensure effective communication and alignment across teams and regions, making this a highly collaborative and impactful position within our marketing team.