Confluent - Indianapolis, IN
posted about 2 months ago
At Confluent, we are on a mission to empower organizations to harness the full potential of continuously flowing data, enabling them to innovate and thrive in the modern digital landscape. As a Senior Manager of Growth Marketing focusing on Webinars, you will play a pivotal role in leading our digital events strategy, which is crucial for driving engagement and generating pipeline through innovative digital experiences. This position is ideal for a highly motivated and accomplished marketing leader who is eager to take ownership of a global, high-impact digital events program. In this cross-functional role, you will collaborate daily with various teams, including global campaigns, regional field marketers across EMEA, AMER, and APAC, as well as digital, lifecycle, sales, operations, analytics, finance, and product marketing teams. Your primary responsibility will be to develop a strategic approach that drives demand and generates pipeline through engaging digital events. You will be accountable for owning and implementing the digital event strategy across multiple channels, optimizing attendee experiences, and continuously seeking new opportunities to enhance and scale the program. As the lead for the Webinar and Digital Events Program, you will define the strategy and plans for the digital events program, ensuring alignment with marketing objectives. You will analyze program performance, generate reports for stakeholders and senior leadership, and drive topic and host recommendations based on performance metrics. Your role will also involve moderating live events to ensure smooth execution and maximizing participant engagement, as well as managing the post-webinar experience to drive continued engagement. You will develop strategies to personalize content and create targeted follow-up campaigns, leveraging detailed personas and mapping user journeys throughout the webinar lifecycle. Effective stakeholder communication and alignment across teams and regions will be essential to your success in this role.