Confluent - Oklahoma City, OK
posted about 2 months ago
At Confluent, we are on a mission to empower organizations to harness the full potential of continuously flowing data, enabling them to innovate and thrive in the modern digital landscape. As a Senior Manager of Growth Marketing focusing on Webinars, you will play a pivotal role in leading our digital events and webinar marketing initiatives. This position is designed for a highly motivated and accomplished leader who is eager to take ownership of a global, high-impact digital events program. You will collaborate closely with various teams, including global campaigns, regional field marketers across EMEA, AMER, and APAC, as well as digital, lifecycle, sales, operations, analytics, finance, and product marketing teams. Your primary goal will be to drive engagement and generate pipeline through innovative digital experiences. In this role, you will be responsible for developing a strategic approach to digital events that aligns with our marketing objectives. You will analyze program performance, generate insightful reports for stakeholders and senior leadership, and make data-driven recommendations to enhance our digital event strategy. Your expertise will be crucial in moderating live events, ensuring smooth execution, and maximizing participant engagement. You will also focus on optimizing the attendee experience and event performance, continually seeking new opportunities to improve and scale the program. As the lead for the Webinar and Digital Events Program, you will implement strategies to personalize content and create targeted follow-up campaigns, leveraging detailed personas and mapping user journeys throughout the webinar lifecycle. Effective communication and alignment with stakeholders across teams and regions will be essential to your success in this role.