Confluent - Charleston, WV
posted about 2 months ago
At Confluent, we are on a mission to empower organizations to harness the full potential of continuously flowing data, enabling them to innovate and thrive in the modern digital landscape. As a Senior Manager of Growth Marketing focusing on Webinars, you will play a pivotal role in leading our global digital events program. This position is designed for a highly motivated and accomplished marketing leader who is eager to take ownership of a high-impact digital events strategy. You will collaborate closely with various teams, including global campaigns, regional field marketers across EMEA, AMER, and APAC, as well as digital, lifecycle, sales, operations, analytics, finance, and product marketing teams. Your primary goal will be to drive engagement and generate pipeline through innovative digital experiences. In this role, you will be responsible for developing a strategic approach to digital events that aligns with our marketing objectives. You will analyze program performance, generate insightful reports for stakeholders and senior leadership, and make data-driven recommendations to enhance our digital events. Your expertise will be crucial in moderating live events, ensuring smooth execution, and maximizing participant engagement. You will also focus on optimizing the attendee experience and managing post-webinar activities to drive continued engagement. By leveraging detailed personas and mapping user journeys, you will create targeted follow-up campaigns that resonate with our audience and support our pipeline goals. This position requires a strong leader who can effectively communicate and align with stakeholders across various teams and regions. You will be at the forefront of reimagining the digital event experience, continually seeking new opportunities to improve and scale our program. Your ability to build comprehensive reports and your strong organizational skills will be essential in managing multiple projects simultaneously, ensuring that our digital events program not only meets but exceeds expectations.