Senior Manager, Growth Marketing - Webinars

$168,300 - $168,300/Yr

Confluent - Augusta, ME

Full-time - Mid Level

Augusta, ME

Publishing Industries

About the position

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day - we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day. We are looking for a highly motivated, accomplished digital events/webinar marketing leader to join Confluent's marketing team. This is an ideal role for someone looking to lead a team with ownership of a global, high-impact digital events program. This highly cross-functional role will collaborate daily with our global campaigns, regional field marketers (EMEA, AMER and APAC), digital, lifecycle, sales, operations, analytics, finance, and product marketing teams to drive engagement and pipeline through innovative digital experiences. As the Webinar and Digital Events Program lead, you will be responsible for developing a strategic approach to drive demand and generate pipeline through engaging, innovative digital events. This role will be accountable for owning and implementing digital event strategy across channels, optimizing the attendee experience & event performance, and continually seeking new opportunities to improve and scale the program.

Responsibilities

• Define the strategy and plans for the digital events program, ensuring alignment with marketing objectives, in collaboration with digital channel leads, global field marketers, and global campaigns
• Analyze program performance, generating reports for stakeholders and senior leadership to inform strategic decisions
• Drive topic and host recommendations based on performance that resonate with target audiences and support pipeline goals
• Help moderate live events to ensure smooth execution and maximize participant engagement
• Reimagine and continually optimize the digital event experience to enhance audience engagement and conversion
• Manage the post-webinar event experience, ensuring follow-up activities drive continued engagement
• Develop and implement strategies to personalize content and create targeted follow-up campaigns by leveraging detailed personas and mapping user journeys throughout the webinar lifecycle
• Ensure effective stakeholder communication and alignment across teams and regions

Requirements

• 7+ years in digital events, webinar marketing, strategy, and operations roles, preferably within the technology sector
• 3+ years of direct experience managing and developing a team
• Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including ON24, Zoom Webinar, Marketo, and Salesforce
• Strong organizational and project management skills, with a proven track record of managing multiple projects simultaneously
• Ability to work effectively in a cross-functional team, building strong relationships with stakeholders and partners across different regions and functions
• Ability to build comprehensive end-to-end reports for stakeholders and executive leadership across departments
• Detail-oriented with the ability to see the overall picture and challenge traditional approaches
• Data-driven with strong quantitative and analytical skills
• Strong problem-solving skills with a track record of a “test & learn” mindset
• Excellent team player who values diverse perspectives and can earn stakeholder confidence quickly and exert influence

Benefits

• Competitive pay and benefits
• Annual estimated salary of $143,190 - $168,300
• Annual bonus
• Competitive equity package