Senior Manager, Growth Marketing
Capitalize - New York, NY
posted about 11 hours ago
About the position
Capitalize is a mission-driven company solving critical problems in the $20 trillion retirement savings market with delightful products, scalable technology, and a world-class team. At our core, we're modernizing the $1 trillion in retirement account transfers (401(k) rollovers) that happen annually and currently involve manual, paper-based processes. By doing so, we're helping the almost 20 million Americans who change jobs each year with a 401(k) do the right thing with their assets rather than lose them to fees and taxes. Our Enterprise offering includes a full suite of enterprise-grade APIs used by leading financial institutions to help their users find and transfer retirement accounts as part of their core funding flows. Our Consumer offering helps individuals digitally locate forgotten 401(k)s and consolidate them into one of our brand-name financial partners. We've raised $35mm from leading venture capital investors including RRE Ventures, Canapi Ventures, Greycroft, and others, and we've been recognized as one of TIME's 100 Best Inventions and by Forbes as one of the Top 50 Fintech Companies in the US.
Responsibilities
- Identify and optimize relevant channels and partners aligned with our brand and target audience
- Create and manage campaigns, including setting campaign KPIs, monitoring performance, tracking ROI, and constantly optimizing to improve our results
- Develop and nurture strong relationships with external partners to create authentic and engaging content that resonates with our audience, including affiliates and influencers
- Stay up-to-date with industry trends and best practices to drive innovation
- Collaborate with the marketing team, product team, and other departments to ensure cohesive and integrated marketing efforts
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of marketing and growth experience
- Proven track record of successfully managing different marketing channels and partners with measurable results
- Data-driven mindset and proficiency in marketing analytics tools
- Strong negotiation and relationship-building skills
- An effective communicator who can clearly articulate decisions and mobilize support for key initiatives.
Nice-to-haves
- Experience in fintech space
Benefits
- Annual salary of $120,000-$140,000 and generous equity in the company
- Medical and dental insurance, with 100% premium covered for staff and 50% for dependents
- Access to a 401(k) plan with Betterment
- Unlimited paid time off
- 12 weeks of fully-paid parental leave
