Senior Manager - Growth Marketing

$120,000 - $140,000/Yr

Soundcloud - New York, NY

Full-time - Mid Level

Remote - New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Manager, Growth Marketing at SoundCloud is responsible for developing and executing marketing strategies aimed at improving customer acquisition and engagement. This role focuses on growing monthly active users in key customer segments through campaign development, data analysis, and collaboration with cross-functional teams. The position requires a detail-oriented individual who can manage end-to-end marketing campaigns and leverage data to drive measurable growth.

Responsibilities

• Develop and manage end-to-end marketing campaigns and programs focused on customer acquisition, engagement, and retention
• Conduct research to understand the most actionable and valuable customer segments, leveraging internal and external data resources
• Partner with Product and Data teams to identify user engagement opportunities throughout the customer lifecycle and create targeted campaigns
• Identify and test new customer acquisition channels to broaden reach and improve conversion rates
• Manage project budgets as assigned, ensuring efficient resource utilization
• Proactively identify and mitigate potential risks associated with each program in development
• Collaborate on the development and implementation of key performance indicators (KPIs) to track project success
• Model projected impact/ROI of marketing campaigns and programs
• Generate insights from campaign data and develop recommendations for optimization

Requirements

• 5+ years of experience in marketing, with a proven track record of success in developing, managing, and executing strategic user growth initiatives
• Bachelor's degree in marketing, business, or a related field; MBA preferred
• Strong understanding of marketing principles, trends, and innovation
• Demonstrated excellence in developing growth programs from ideation to impact modeling to implementation and reporting
• Analytical mindset with strong problem-solving skills and a passion for data-driven decision-making
• Strong communication, presentation, and interpersonal skills
• Strong understanding of marketing analytics, modeling, and reporting tools
• Excellent project management skills and the ability to collaborate cross-functionally in a fast-paced environment

Nice-to-haves

• Preferred experience working in a SaaS, technology, or subscription-based business
• Familiarity with A/B testing, conversion rate optimization, and other experimentation methodologies
• Experience in campus activation, including brand ambassador programs
• Strong passion for music, including knowledge of current/relevant industry trends

Benefits

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Creativity and Wellness benefit for gym memberships, photography courses, or books
• Flexible vacation and public holiday policy allowing up to 35 days of PTO annually
• 16 paid weeks for all parents to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office