Enigma Agency - New York, NY
posted about 2 months ago
At Enigma, we believe that the future of the small business economy runs on data. Enigma provides the most comprehensive data about the identity and financial health of nearly every small business in the country. Our customers - fintech, vertical SaaS, and lenders - use our unique product to make smarter decisions and to better serve their small business customers. We are seeking an experienced and innovative B2B Growth Marketer to join our high-growth startup. With 8-10 years of experience in marketing, the ideal candidate has a proven track record of driving growth through data-driven strategies and creative marketing initiatives. This role will be instrumental in scaling our customer base, optimizing marketing channels, and boosting our brand presence. A successful candidate will drive growth by informing and refining our marketing strategy, generating leads, and testing new ideas. Through innovative strategies and data-driven decision-making, you will contribute significantly to expanding our customer base and enhancing our brand presence. In this role, you will work with the Marketing Lead to develop and implement digital, traditional, event marketing, partner marketing, and email marketing campaigns, aligned to business objectives. You will design, deploy, analyze, and enhance the performance of existing marketing channels, including email, event, social, and partner marketing. You will fully own Hubspot workflows and collaborate with product, sales, and customer success teams to align efforts and maximize the impact of growth initiatives. Additionally, you will drive cross-functional projects that enhance the customer journey and increase conversion rates. Utilizing analytics tools like Hubspot and Google Analytics, you will track and report on key performance metrics, providing actionable insights and recommendations to improve campaign effectiveness and ROI. You will foster a culture of innovation through A/B testing and experimentation, collaborating with leadership to explore new channels and tactics for customer acquisition and retention. Furthermore, you will provide leadership and mentorship to junior marketing team members, fostering a collaborative environment that encourages professional growth. Proven ability to create engaging content across multiple channels (decks, social media, email campaigns, etc.) and strong storytelling skills are essential, as is experience leveraging AI for content creation, personalization, and campaign optimization.