Senior Manager, Growth Marketing

$103,700 - $176,000/Yr

Point - Palo Alto, CA

Part-time - Mid Level

Remote - Palo Alto, CA

Food and Beverage Retailers

About the position

The Senior Growth Marketing Manager at Point will lead growth marketing initiatives, focusing on the execution of campaigns across various digital channels. This role involves collaborating with the Head of Growth Marketing to develop and optimize strategies for customer acquisition and lifecycle marketing, ensuring alignment with overall marketing goals. The position emphasizes data-driven decision-making and cross-functional collaboration to enhance campaign performance and drive business outcomes.

Responsibilities

• Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels.
• Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
• Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
• Use analytics tools to derive insights from campaign performance and provide regular reporting on results.
• Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action.
• Partner with sales on outreach to existing customers and assess impact.
• Collaborate with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
• Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities.
• Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints.

Requirements

• 7+ years of relevant work experience.
• 5+ years of hands-on experience managing digital marketing campaigns.
• Bachelor's degree (Master's degree is a plus).
• Hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Paid Social, and Online Video.
• Experience in consumer finance is a plus.
• Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools.
• Ability to configure campaigns and use analytics platforms like Google Analytics.
• Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services.
• Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations.
• A balance of strong creative intuition and strategic thinking.
• Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders.
• Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes.

Nice-to-haves

• Experience in consumer finance is a plus.
• Master's degree.

Benefits

• Generous health benefits including medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited paid time off and 10 company holidays.
• Flexible remote & onsite work options.
• Fully paid parental leave with additional transition time after returning.
• 401K retirement plans, guaranteed life insurance, and short- and long-term disability coverage.
• Monthly stipends for internet and mobile plans, and a one-time home office reimbursement.