Senior Manager, Growth Marketing

$103,700 - $176,000/Yr

Point Digital Finance - Palo Alto, CA

Part-time - Mid Level

Remote - Palo Alto, CA

Real Estate

About the position

The Senior Growth Marketing Manager at Point Digital Finance, Inc. is responsible for leading growth marketing initiatives to enhance customer acquisition and engagement. This role involves managing day-to-day marketing campaigns across various digital channels, optimizing performance, and collaborating with cross-functional teams to align strategies. The position aims to drive significant business outcomes through data-driven insights and effective lifecycle marketing.

Responsibilities

• Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels.
• Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
• Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
• Use analytics tools to derive insights from campaign performance and provide regular reporting on results.
• Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action.
• Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
• Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities.
• Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints.

Requirements

• 7+ years of relevant work experience.
• 5+ years of hands-on experience managing digital marketing campaigns.
• Bachelor's degree (Master's degree is a plus).
• Hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Paid Social, and Online Video.
• Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools.
• Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services.
• Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations.
• A balance of strong creative intuition and strategic thinking.
• Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders.
• Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes.

Nice-to-haves

• Experience in consumer finance is a plus.

Benefits

• Generous health benefits including medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited paid time off and 10 company holidays.
• Flexible remote & onsite work options.
• Fully paid parental leave with additional transition time.
• 401K retirement plans, guaranteed life insurance, and short- and long-term disability coverage.
• Monthly stipends for internet, mobile plans, and a one-time home office reimbursement.