Senior Manager, Growth Marketing

Informatica - Parker, CO

Full-time - Senior

Parker, CO

Publishing Industries

About the position

The Senior Manager, Growth Marketing & Campaigns at Informatica is responsible for developing, launching, and managing targeted multi-touch marketing campaigns that generate pipeline and meet performance metrics. This role requires a deep understanding of full-funnel campaign management, technical buyer motivations, and a proven track record in MQL generation and pipeline goals. The position involves collaboration with various teams to create effective customer lifecycle journeys and orchestrate campaigns across multiple marketing channels.

Responsibilities

• Develop the overall strategy for campaigns that align with Informatica's business objectives.
• Create customer lifecycle journeys to enhance the purchase process.
• Lead growth initiatives for acquisition, expansion, retention, and referrals by collaborating with product teams and sales.
• Orchestrate campaigns across all marketing areas including email, direct mail, paid media, and events.
• Meet overall performance metrics for campaigns, ensuring timely and budget-compliant delivery.
• Drive high-performing tactics including Sales Prospecting days.
• Design experiments and activate campaigns based on target audience insights.
• Manage touch governance to ensure proper account inclusion in nurture programs.
• Analyze conversion funnel with Marketing Operations to identify improvement areas.
• Ensure a balanced activity mix to drive growth, including awareness and demand generation.
• Conduct competitive research to inform strategies and stay updated on trends.

Requirements

• Experience in building strategies for the entire campaign lifecycle across new logo acquisition, cross-sell/up-sell, and retention.
• Understanding of lifecycle marketing best practices and engaging prospects at multiple customer journey points.
• Experience in creating and executing high-performing multichannel campaigns at scale.
• Ability to manage multiple goals including customer acquisition and marketing sourced pipeline.
• Strong analytical and quantitative skills to interpret data and implement actionable changes.
• Results-oriented with experience working cross-functionally with various teams.

Nice-to-haves

• Digital marketing expertise with a successful track record in multichannel programs.
• Willingness to own net new logo and overall pipeline targets.
• Ability to operate at both strategic and tactical levels.

Benefits

• Opportunities for professional growth and development.
• Supportive and diverse work environment.