Senior Manager Gtm Brand Strategy

Brobston Group - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Senior Manager in GTM Brand Strategy at David Yurman is responsible for delivering impactful brand moments and campaigns that enhance the brand's visibility and engagement. This role involves translating brand strategies into actionable go-to-market briefs, overseeing campaign execution, and optimizing performance through data-driven insights.

Responsibilities

• Develop and execute comprehensive go-to-market plans for brand activations and partnership campaigns.
• Craft compelling narratives around activations' unique value propositions.
• Oversee the execution of sponsorship agreements and ensure all deliverables are met.
• Develop marketing strategies to execute brand campaigns across all customer-facing channels.
• Lead and manage brand and partnership launches from inception to market entry.
• Collaborate with cross-functional teams to develop innovative and engaging plans.
• Develop strategies to engage, recruit, and retain customers through activations.
• Equip the sales team with necessary tools and resources for activations.
• Utilize market expertise to identify growth opportunities and target segments.
• Work with Strategic Analytics to unlock critical insights and optimize strategies.
• Implement metrics and KPIs to measure the success of go-to-market initiatives.
• Manage go-to-market brand and partnerships budgets effectively.

Requirements

• 7+ years of experience in Business, Marketing, Partnerships, or related field.
• Strong track record of managing product launches and cross-functional teams.
• Experience in activations and brand partnerships.
• Highly creative thinker with strong luxury brand understanding.
• Exceptional analytical, strategic, and problem-solving skills.
• Detail-oriented with the ability to manage complexity and multiple stakeholders.
• Excellent interpersonal and communication skills.
• Ability to adapt to a fast-paced and evolving business environment.
• Deep understanding of customer behavior and market dynamics.
• Proficiency in project management and budget control.