Senior Manager, Honeywell Social Media

Honeywell International - Charlotte, NC

Full-time - Senior

Charlotte, NC

Computer and Electronic Product Manufacturing

About the position

As a Senior Digital Marketing Manager at Honeywell, you will play a pivotal role in shaping the social media strategy and guiding a team of social media specialists. Your primary responsibility will be to develop and execute comprehensive digital marketing campaigns, focusing on social media channels to enhance brand awareness, customer engagement, and lead generation within the Corporate sector. You will collaborate with cross-functional teams to ensure that marketing initiatives are aligned and impactful, leveraging your expertise in digital marketing to drive Honeywell's growth and success in the digital landscape. In this position, you will be accountable for overseeing and optimizing social media campaigns across various platforms, including Facebook, Twitter, LinkedIn, and Instagram. You will analyze data and track key performance indicators (KPIs) to measure the effectiveness of social media efforts, providing strategic insights for continuous improvement. Your role will also involve identifying trends and opportunities in the social media landscape, managing relationships with external vendors and agencies, and staying updated with emerging technologies and best practices in social media marketing. Your strategic guidance and innovative approach will significantly impact Honeywell's online brand presence, customer engagement, and revenue growth. You will present social media strategies, results, and recommendations to senior leadership and stakeholders, ensuring that the marketing efforts are aligned with the company's overall objectives.

Responsibilities

• Guide a team of social media specialists, providing guidance, facilitating, and fostering a culture of innovation and excellence
• Develop and execute the social media strategy for Honeywell in the Corporate sector
• Work with cross-functional teams to ensure alignment and deliver impactful social media marketing initiatives
• Oversee and optimize social media campaigns across various platforms, including Facebook, Twitter, LinkedIn, and Instagram
• Analyze data and track key performance indicators (KPIs) to measure the effectiveness of social media efforts and provide strategic insights for optimization
• Identify trends and opportunities in the social media landscape to drive continuous improvement and stay ahead of industry advancements
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
• Stay up-to-date with emerging social media technologies, platforms, and best practices, evaluating their potential for Honeywell's marketing efforts
• Present social media strategies, results, and recommendations to senior leadership and stakeholders

Requirements

• Minimum of 6 years of experience in digital marketing or related roles, with a proven track record of developing and executing successful digital marketing strategies
• Strong knowledge of social media platforms and best practices
• Experience managing and mentoring a team of social media specialists
• Strong analytical mindset with the ability to interpret data and make data-driven choices
• Excellent guidance, communication, and people-oriented skills, with the ability to work effectively with cross-functional teams and stakeholders

Nice-to-haves

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree in Marketing or Business Administration (preferred)
• Dynamic and self-motivated individuals who thrive in a fast-paced environment
• Teamwork and collaboration, as we believe that the best results are achieved through collective effort
• Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
• Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
• Strong problem-solving skills, as we tackle complex demands and find effective solutions
• Excellent communication and people-oriented skills, as building relationships and effectively conveying ideas are key to success in this role
• Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
• Passion for digital marketing and staying up-to-date with industry trends, as we aim to be at the cutting edge of digital marketing strategies