Honeywell International - Charlotte, NC
posted 2 months ago
As a Senior Digital Marketing Manager at Honeywell, you will play a pivotal role in shaping the social media strategy and guiding a team of social media specialists. Your primary responsibility will be to develop and execute comprehensive digital marketing campaigns, focusing on social media channels to enhance brand awareness, customer engagement, and lead generation within the Corporate sector. You will collaborate with cross-functional teams to ensure that marketing initiatives are aligned and impactful, leveraging your expertise in digital marketing to drive Honeywell's growth and success in the digital landscape. In this position, you will be accountable for overseeing and optimizing social media campaigns across various platforms, including Facebook, Twitter, LinkedIn, and Instagram. You will analyze data and track key performance indicators (KPIs) to measure the effectiveness of social media efforts, providing strategic insights for continuous improvement. Your role will also involve identifying trends and opportunities in the social media landscape, managing relationships with external vendors and agencies, and staying updated with emerging technologies and best practices in social media marketing. Your strategic guidance and innovative approach will significantly impact Honeywell's online brand presence, customer engagement, and revenue growth. You will present social media strategies, results, and recommendations to senior leadership and stakeholders, ensuring that the marketing efforts are aligned with the company's overall objectives.