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Abercrombie & Fitch - Columbus, OH
posted 2 months ago
About the position
The Senior Manager, Influencers, Affiliates and Brand PR at Abercrombie and Fitch is responsible for leading the brand marketing team in overseeing the strategy and execution of brand communications and affiliate marketing for Abercrombie brands. This role focuses on connecting with customers authentically through creator marketing and earned PR, driving revenue, and fostering brand advocacy. The successful candidate will manage a team, collaborate cross-functionally, and ensure cohesive messaging across various marketing channels.
Responsibilities
- Assist in the seasonal brand experience planning process as a subject matter expert, defining affiliate, creator and comms plans for the team to execute
- Oversee influencer marketing campaigns, from strategy development to execution and performance analysis
- Oversee affiliate marketing programs, fostering relationships with partners to drive brand visibility and meaningful sales
- Support brand public relations initiatives, including media relations, press releases, and crisis management
- Coordinate with social channels to ensure alignment for engagement and posting strategies
- Collaborate cross-functionally with other marketing partners, merchandising, design, etc.
- Collaborate with legal, tax, finance, and corporate communications to adhere to brand and company standards
- Monitor and analyze market trends and competitor activities
- Manage a team of 5-6 associates with a high-level of oversight, drive, and transparency
- Responsible for tracking and managing budgets
- Compile data for seasonal hindsight presentations
- Work with external agencies to build and drive industry-leading programs
- Partner with Customer Insights team to shape research and identify key insights
Requirements
- Bachelor's Degree or related experience
- 7-9 years of marketing experience with a brand or agency, emphasis on brand communications and/or influencer/creator marketing
- Experience in driving millions in revenue
- Outstanding communication and presentation skills
- Detail oriented and organized
- Strategic, analytic and structured thinking ability
- Understanding of the Millennial and kids customers
- Has experience building and motivating a team
Benefits
- Incentive Bonus Program
- Paid Time Off and Work From Anywhere Flexibility
- Paid Volunteer Day per Year
- Merchandise Discount
- Medical, Dental and Vision Insurance Available
- Life and Disability Insurance
- Associate Assistance Program
- Paid Parental and Adoption Leave
- Access to Carrot to support your unique parenthood journey
- Access to Headspace
- 401(K) Savings Plan with Company Match
- Opportunities for Career Advancement
