Senior Manager, Lifecycle Marketing

Full-time - Senior

About the position

As a Senior Manager, Lifecycle Marketing, you develop and execute comprehensive strategies that enhance customer engagement, retention, and revenue growth. You leverage data-driven insights to craft personalized, multi-channel campaigns that guide customers through their lifecycle, ensuring they receive relevant messaging at the right time. You lead a team and collaborate cross-functionally with product, data, and customer success teams to optimize lifecycle programs, measure performance, and drive business impact. Balancing strategic vision with hands-on execution, you foster a test-and-learn culture to continuously improve campaign effectiveness.

Responsibilities

• Develop and lead a multi-channel lifecycle marketing strategy to drive engagement, retention, and upsell opportunities
• Manage and mentor a team of lifecycle marketing professionals, fostering career development and high performance
• Utilize customer data and behavioral insights to segment audiences and deliver personalized messaging
• Oversee the creation and optimization of automated workflows, customer journeys, and nurture campaigns
• Collaborate with product, analytics, and creative teams to deliver cohesive and personalized customer experiences
• Partner with cross-functional teams to align lifecycle marketing efforts with broader company initiatives, including product launches and promotions
• Lead A/B testing and experimentation to continuously refine messaging, design, and targeting strategies
• Define and monitor KPIs to measure lifecycle program success and make data-driven optimizations
• Oversee campaign execution across email, SMS, in-app messaging, direct mail and other relevant channels
• Drive innovation in lifecycle marketing by evaluating and implementing new tools, strategies, and best practices
• Present performance updates and strategic recommendations to senior leadership

Requirements

• 8+ years of experience in lifecycle marketing, email marketing, or a related field
• 5+ years of experience in people leadership, with a proven ability to build and develop high-performing teams
• Expertise in marketing automation platforms (i.e., Iterable, Appcues, HubSpot, Marketo)
• Strong analytical skills and experience with A/B testing, segmentation, and performance measurement tools (i.e., Google Analytics, Tableau)
• Bachelor's degree in marketing, communications, or a related field, or equivalent work experience

Nice-to-haves

• Strategic mindset with the ability to execute and drive results
• Strong project management and organizational skills, with the ability to prioritize multiple initiatives
• Excellent collaboration and stakeholder management skills across cross-functional teams
• Data-driven decision-making approach with a passion for testing and optimization
• Excellent communication and presentation skills to articulate strategies and insights
• Comfort and enthusiasm working with data and spreadsheets

Benefits

• Generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements