Senior Manager, Live Marketing (Hulu)

$123,000 - $165,000/Yr

Disney - Santa Monica, CA

Full-time - Senior

Santa Monica, CA

Motion Picture and Sound Recording Industries

About the position

The Senior Manager, Live Marketing at Hulu will lead the marketing strategy for the Hulu + Live TV product, focusing on brand engagement and acquisition goals. This role involves managing a team to develop and execute marketing campaigns for live TV and licensed content, requiring strong leadership, communication skills, and strategic problem-solving abilities. The ideal candidate should have a passion for sports and entertainment, along with experience in partner marketing and collaboration with various teams within Hulu and The Walt Disney Company.

Responsibilities

• Oversee the Hulu + Live TV marketing strategy to align with business objectives.
• Develop strategic marketing briefs and lead 360 campaigns for Hulu + Live TV.
• Execute marketing campaigns for live events on Hulu to drive engagement and brand love.
• Partner with teams for initiatives like Sports Add-On and the Disney Bundle.
• Support network partner relationships and campaigns to drive acquisition and engagement.
• Lead a team of marketers to enhance awareness and engagement of Hulu's Live TV content.
• Manage the Live TV marketing budget and generate resource plans.
• Collaborate cross-functionally with various teams to achieve marketing success.
• Report insights from marketing initiatives to optimize future campaigns.

Requirements

• 7+ years of professional experience in a media/TV company.
• Experience leading 360 marketing campaigns from strategy to execution.
• Ability to think strategically and communicate effectively across all levels of the organization.
• Excellent partner management and communication skills.
• Proven leadership skills to empower and motivate a team.
• Strong attention to detail and ability to manage both creative and analytical projects.

Nice-to-haves

• Experience and knowledge of the sports landscape.

Benefits

• Health insurance
• Childcare options
• Paid time off
• Retirement programs
• Tuition assistance
• Weekly pay