Senior Manager, Market Intelligence & Strategy

Taylor Morrison - Cary, NC

Full-time - Mid Level

Cary, NC

Construction of Buildings

About the position

As a Senior Manager of Market Intelligence and Strategy at Taylor Morrison, you will play a crucial role in the local leadership team, focusing on sourcing and analyzing data from various internal and external sources. Your primary responsibility will be to provide insights and recommendations to the Division's leaders regarding competitor dynamics, pricing strategies, and market opportunities. You will collaborate closely with senior leaders, including the Division President, to inform strategic decisions and enhance community positioning through data-driven analyses and forecasts.

Responsibilities

• Evaluate and recommend changes on existing community positioning based on market analysis.
• Review monthly Competitive Market Assessment (CMA) for each community and propose price and/or product changes.
• Conduct regular fieldwork to gather intelligence on market shifts and consumer preferences.
• Perform primary research including focus groups and surveys to inform product positioning.
• Complete resale analysis and communicate recommendations to the Division President and Ops team.
• Assist in new product development by providing consumer feedback and insights.
• Source data and create visual outputs to communicate findings effectively.
• Assist Division Presidents with the Final Strategic Plan Presentation.

Requirements

• Minimum Bachelor's degree in Business, Real Estate, or a quantitative field required; MBA preferred.
• 6+ years of experience in site selection, competitive assessments, or market evaluations in homebuilding or a similar industry.
• Strong qualitative and quantitative research skills, including leading focus groups and data compilation.
• Experience with statistical software such as SPSS, CVENT, or similar tools.
• Proficient in Excel, Word, and PowerPoint with strong written and verbal communication skills.
• Familiarity with housing database tools such as Zonda, Metra Study, or Handley Wood.

Nice-to-haves

• Local market knowledge preferred.
• Statistical analysis skills preferred.
• Understanding of financial statements preferred.

Benefits

• Competitive Compensation
• Health Care - Medical/Dental/Vision/Prescription Drug Coverage
• 401(k) with Company Matching Contributions
• Flexible Spending Accounts
• Disability Programs
• Employee & Dependent Life Insurance
• Vacation & Company Holidays
• Tuition Reimbursement
• Employee Home Purchase Rebate Program
• Home Mortgage Program
• Employee Assistance Program (EAP)