Vail Resorts

posted 4 days ago

Full-time - Mid Level
Remote
Amusement, Gambling, and Recreation Industries

About the position

The Senior Manager, Marketing Analytics at Vail Resorts is responsible for leading a team of analysts to enhance marketing performance through data-driven insights. This role involves managing marketing channel analytics, guiding strategic initiatives, and ensuring effective data collection and reporting. The position plays a crucial role in elevating Vail's marketing strategy by conducting advanced analytics projects and collaborating with various marketing teams to optimize performance across multiple lines of business.

Responsibilities

  • Lead a team of analysts covering paid, owned, and earned channels.
  • Own multiple lines of business reporting and collaborate with Channel and LOB stakeholders on identifying opportunities for optimizations.
  • Lead audit, analysis, and optimization of Vail's metadata, including its Solution Design Reference (SDR) and Taxonomy.
  • Lead strategic initiatives including data automation, data democratization, and advanced analytics analyses.
  • Manage reporting pipelines ensuring stakeholders are proactively informed about performance and advised on next best steps to take.
  • Perform analysis on Vail's online & offline data to create new ways of thinking that advance the company's data maturity.

Requirements

  • Bachelor's degree in Marketing, Data Analytics, a relevant technical field, or equivalent practical experience.
  • 6+ years of digital/marketing/media analytics experience.
  • 2+ years of management experience including hiring and talent development.
  • Proficiency in SQL & Python.
  • Ability to communicate with stakeholders at a variety of levels including the CMO.
  • Comfortable in a fast-paced, deadline driven environment.

Nice-to-haves

  • Knowledge of Snowflake and/or cloud-based databases (BigQuery, Redshift, etc.).
  • Experience with Adobe Analytics required.
  • Knowledge of JIRA and project management tools.
  • Exposure and knowledge of multiple channels (Paid Media, Relationship Marketing, Digital).
  • Familiarity with Vail Resorts, its operations, and key product offerings.

Benefits

  • Ski/Mountain Perks: Free passes for employees, employee discounted lift tickets for friends and family, and free ski lessons.
  • Employee discounts on lodging, food, gear, and mountain shuttles.
  • 401(k) Retirement Plan.
  • Employee Assistance Program.
  • Excellent training and professional development.
  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours).
  • Free ski passes for dependents.
  • Critical Illness and Accident plans.
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